Chinese-only bus shelter ads in Richmond being phased out

Chinese-only bus shelter advertising in Richmondis about to bephased out thanks to tweaks the city has made to acontract with a yet-to-be named advertising vendor.

Richmond spokesman Ted Townsend told CBC News that a just-signed contract stipulates that bus shelter signs be predominantly English.

"We've had the ongoing issue in Richmond about signs on businesses being in Chinese onlyor predominantly in Chinese, and there's great concerns and complaints in the community." said Townsend.

"We've always made it clear that it's our desire that signs should be at least 50 per cent English. In this case because the signs and bus shelters are on city land we can take a proactive approach and actually put in the requirement," he said.

According toTownsend the English requirement was added to Richmond's bus shelter advertisingrequest-for-proposal after a contract with Pattison Outdoor Advertising expired last year.

Richmond has been grappling an the on-going issue of Chinese-only signs, exposing thecultural tension in a city where almost half the population identifies as ethnically Chinese.

Last year Richmond city council voted unanimouslyagainstcalls for an English-only sign bylaw and instead launched aneducational outreach program to let business know the city preferred signs to be at least 50 per cent English.

In 2013council voted against banning Chinese-only signs, after being presented with a 1,000 signature petition demanding signs contain at least one of Canada's official languages English or French. One councilor felt the petition was nothing more thanveiled racism.

Townsendsays when the new bus shelter contract is finalized, the company selling the space will be obliged to have "predominantly English" posters.

"Visuallyit should be equally English and Chinese,and if not, predominantly English on the sign because that is the languagethe city does business in," he said.