When the Hudson's Bay Company said farewell to furs in 1991

It was big news when the Hudson's Bay Company decided to leave the fur business behind 30 years ago.

After all, the historic company had been formed as a fur-trading business three centuries earlier.

But bythe start of 1991, Hudson's Bay was apparently finding that fur was not flying off its shelves as it used to.

And onJan. 30 of that year, it announced it would be selling off its remaining stock and saying farewellto the fur trade.

On The National, viewers saw images of fur coats hanging on racks at Hudson's Baywith signs hung around them showing deep discounts.

"Whether it's fashion-driven or otherwise, it's certainly not the business it used to be a decade ago," said Barry Agnew, a Hudson's Bay vice-president, when explaining the decision.

The company denied that pressure from anti-fur activiststo forego fur had influenced its decision.

'Public opinion has spoken'

The anti-fur lobby, however, saw a hard-fought victory that had come from pushing for ordinary Canadiansto change their minds on fur.

"It's clearly an indication that public opinion has spoken loudly and clearly," said Liz White of Animal Alliance, in remarks printed in the Toronto Star.

Animal advocate Claire Flewitttold The National"it was just a matter of time" for such a decision to occur, given a changing tide of public opinion in the United States and Europe.

The Bay's decision also meant a smaller retailmarket for the 100,000-plus people who still made a living from the fur trade.

Trapper Bill Abercrombie told The National the decision "makes it hard for a trapper to remain optimistic, to see 300 years of tradition go down the drain."

Yet sales at Hudson's Bay accounted for just a small portion of the overall fur market in Canada at the time of the company's decision to make an exit.

Del Haylock of the Fur Council of Canada told The Canadian Press thatCanada had seen an estimated $350 million in retail fur salesover a recent 12-month period. Sales by Hudson'sBay totalled$7 million in the previous year, according to the council.