Terry OReilly was plucked out of Romper Room to be in a TV commercial in 1963. He ad-libbed a line, making the director laugh. The line stayed in the ad and Terrys fate was sealed.

After university, he sent out 60 resumes to 60 advertising agencies looking for a writing job. He received 61 rejection letters. Eventually an ad agency took a chance on him and discovered he had a knack for writing commercials that made people laugh while persuading them to buy products.

In 1990, Terry co-founded Pirate Radio & Television, a production company with eight recording studios in Toronto and New York.

He has won a few hundred awards and has directed such notable actors as Alec Baldwin, Ellen DeGeneres, Bob Newhart and Martin Shortand the advertising industry that tried to reject him 61 times eventually gave Terry three lifetime achievement awards. He also has three honorary doctorates.

His CBC radio show, UNDER THE INFLUENCE, attracts over one million listeners per week. The New York Radio Festival chose it as the Best Radio Program two years in a row, a Globe & Mail study named it the most-listened-to Canadian podcast, and iTunes also chose it as one of its best podcasts.

Each week, with his trademark humour, Terry takes listeners on a unique journey revealing the hidden insights behind persuasion and marketing.

He has written two books his latest, This I Know: Marketing Lessons From Under The Influence, is a national bestseller.

He has a wonderful wife and three lovely daughters, who like some of his work.