Effective September 15, Greg Stremlaw will lead CBC Sports as it implements its sports strategy, placing emphasis on multiplatform sports journalism, amateur sports and a collaborative partnership approach to marquee events.

 

“Greg joins CBC with a wealth of experience in sports governance, management, production and programming, negotiating sponsorships and building relationships with broadcast partners - expertise critical to the successful implementation of our sports strategy and our continued commitment to outstanding sports programming at CBC,” says Neil McEneaney, Chief Business Officer, CBC English Services.

 

“It is a privilege and an honour to be joining such a world-class team and an organization synonymous with broadcasting excellence,” says Stremlaw. “I am very proud to be a part of CBC Sports and look forward to helping to continue CBC’s tradition of exceptional sport coverage for Canadians.”

 

As CEO of Curling Canada, Greg helped transform the organization financially. He led negotiations to secure the sport’s long-term television success with TSN and RDS and oversaw a now sold-out national sponsorship portfolio. Previously he was Chief Executive Officer of the Chicopee Ski & Summer Resort and before that, Director of Sport Services & Bobsleigh/Luge at the Calgary Olympic Development Association. He has served in many sport leadership roles including as Canadian Winter Sport Caucus Chair, Chair of the Canadian Sport Tourism Alliance Board of Directors and multiple roles with the Canadian Olympic Committee. Throughout his career, Greg has been recognized as a strong leader both in sports and business and was included in the Globe & Mail’s Power 50 List of Sports Leaders in Canada. He holds an undergraduate degree from the University of Western Ontario and graduate degrees from the University of Maine and the University of Miami.

 

CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

 

A space for us all is CBC/Radio-Canada’s strategy to transform the public broadcaster, and ensure that it continues to fulfill its mandate for Canadians, now and for future generations. Through to 2020, the Corporation will increase its investment in prime-time television programming and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.

 

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Emma Bédard

Public Affairs, CBC

416-205-7831