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Apple to sell U.S.-made computer next year

Apple CEO Tim Cook says the company will produce one of its existing lines of Mac computers in the United States next year.
Apple CEO Tim Cook says the company will soon offer a computer entirely made in America. (Jeff Chiu/Associated Press)

Apple CEO Tim Cook says the company will produce one of its existing lines of Mac computers in the United States next year.

Cook made the comments in part of an interview taped for NBC's Rock Center, but aired Thursday morning on Today and posted on the network's website.

In a separate interview with Bloomberg Businessweek, he said that the company will spend $100 million in 2013 to move production of the line to the U.S. from China.

Onshoring underway

"This doesn't mean that Apple will do it ourselves, but we'll be working with people and we'll be investing our money," Cook told Bloomberg.

A call to Apple for comment before business hours Thursday was not immediately returned.

Like many consumer electronics companies, Apple produces most of its products overseas, though Cook noted in his interview with NBC that some of their components are made in the U.S. The company and its manufacturing partner Foxconn Technology Group have faced significant criticism this year over working conditions at the Chinese facilities where Apple products are made.

Cook didn't say which line of computers would be produced in the U.S. or where in the country they would be made. But he told Bloomberg that the production would include more than just final assembly.

iPhones, iPads still mainly Asian-made

Regardless, the U.S.-made line is expected to represent just a tiny piece of Apple overall production, with sales of iPhones and iPads now dwarfing those of its computers.

Cook said in his interview with NBC that companies like Apple chose to produce their products in places like China, not because of the lower costs associated with it, but because the manufacturing skills required just aren't present in the U.S. anymore.

He added that the consumer electronics world has never really had a big production presence in the U.S. As a result, it's really more about starting production in the U.S. than bringing it back.

The news comes a day after Apple posted its worst stock drop in four years, erasing $35 billion in market capitalization. Apple shares fell $5.17 to $533.62 in Thursday's premarket session.

Corrections

  • A previous version of this story incorrectly reported that Apple lost $35 million in market cap before markets opened on Thursday. In fact, the stock lost $35 billion.
    Dec 06, 2012 10:47 AM ET