George Cohon, founder of McDonald's Canada who brought Big Mac to Soviet Union, dead at 86

Canadian businessmanGeorge Cohon, who founded McDonald's Canada and helped open the fast-food company's first franchise in the Soviet Union, has died, his family said on social media. He was 86.

"Last night we said farewell to my dad," Mark Cohon, a former CFL commissioner, wroteSaturdayon X, the social media platform formerly known as Twitter.

"Our family, Canada and the world lost a remarkable man."

Cohon was born in Chicago in 1937 and worked at his father's lawfirm after graduating fromlaw school.

While working at the firm, he learned in 1967 of a client looking to acquire McDonald's franchisee rights in Hawaii, according to an article by The Canadian Press in January 1991. Cohon found outthat similar franchisee rights were up for grabs for Ontario and the rest of Canada east of the provinceprompting him to borrow $70,000 to buy them.

He moved with his wife and two children to Toronto and, in November 1968, Cohonwould open his first McDonald's location in London, Ont. a year after the fast-food chain expanded north of the border with its firstCanadian locationin Richmond, B.C.

He also founded Ronald McDonald House Charities Canada in the 1980s,a non-profit organization that provides travel and temporary accommodations for families with seriously ill children. Cohon's work with the organization helpedhim become a member of the Order of Canada in 1988, and he was laterpromoted to a companionof the Order of Canadain 2020.

Cohonheld the position of chairman, president and CEO of McDonald's Canada until 1992, according to a profile of him on the Canadian Business Hall of Fame website. He became a Canadian citizen in 1977.

Cohon"was an accomplished businessman who never stopped giving back, and who dedicated himself to lifting others up," Prime Minister Justin Trudeau said Saturday on X.

"Our families' paths crossed multiple times over the years, and his passion for serving and supporting others was always evident."

To Russia with fries

In the late 1980s, Cohon was charged with expanding McDonald'sinto the Soviet Union.He found a system that was years behind North America's, and the company couldn't find reliable suppliers of power or gravel for construction, let alone beef and potatoes.

"In Moscow, we had explored all sorts of meat plants and dairies and bakeries and found that they weren't up to our standards," Cohon wrote in his 1997 autobiography,To Russia with Fries, whose proceeds from sales went to Ronald McDonald House."The simplest things became logistical headaches."

The company built a $40-million "McComplex" food-processing plant and invested in farmers' equipment, irrigation, soil and transportation networks. The investments helped modernize Russia's production system.

The first location opened in Moscow on Jan. 31, 1990, and locals beganlining up nearPushkin Square as early as 4 a.m. Cohonused appropriately gigantic scissors to cut the ribbon.

At the end of the day, 30,000 new customers had passed through the doors to mixed reviews and the restauranthad set a McDonald's record for most customers servedon an opening day.

The unequivocal success of the first day of his new venture brought out the poet in Cohon, who supposed that Russian writer Alexander Pushkin might have written a poem praising the availability of "meat, bread, potatoesand milk of the highest quality."

The restaurant, along with all McDonald's locations in Russia,closed inMarch 2022. According to the Reuters news agency, the company pulled out of the country in response to Russia'sinvasion of Ukraine.

WATCH | From the archives: McDonald's opens in the Soviet Union:

George Cohon, fast food and Moscow

35 years ago

Duration 1:47

The McDonald's Canada founder cut the ribbon at what was to become the first of many of the fast-food restaurants in the Soviet country.