HBO tells Game of Thrones pirates it's easy to pay for show

In anattempt to stamp out piracy, HBO is sending a personal message to Canadians that it's easy to legally watch its shows. But many Canadiansaren't buying it.

The American network started bombarding pirates with copyright infringement notices soon after the recent season launch of its hugely popular series, Game of Thrones.

The warning emails, written on behalf of HBO, contain the usual message about why it's wrong to illegally download its content.

• HBO hunts down Game of Thrones pirates but some Canadians say they have no choice

• After Netflix crackdown on border-hopping, Canadians ready to return to piracy

But, in this country, the letters alsoinclude aparagraphpennedjust for Canadians. It informs them that "it has never been easier to watch HBO programming legally in Canada, and stream HBO on your favourite devices."

The line has numerousCanadian piratesfuming. They arguethat it's actually difficult tolegally access many current HBO shows Game of Thrones in particularbecause they're only available with a pricey cable subscription.

'The message that made me laugh'

"I received a message from HBO," someonerecently wrote on the news site, Reddit. "Here's a part of the message that made me laugh so hard, I wanted to share it with you," saidthe person, addinga link to HBO's new memo to Canadian pirates.

The post generated hundreds of angry comments.

"There are literally no even semi-reasonable options for watching [Game of Thrones] legally in Canada," one person commented.

"The moment you bring HBO Now to Canada, I will pay for your content," someone else posted.

Americans can sign up for the streaming service, HBO Now, for $14.99 US a month. But in Canada, viewers must subscribe to cable to legally access current HBO shows.

• HBO cracks down on Canadians accessing U.S.-only streaming service HBO Now

And it doesn't come cheap. To get HBO Canada, subscribers typically have to pay around $20 for aMovie Network package on top of the cost of a regular TV plan.

Bell Media owns the rights to HBO content in Canada. The media company's$7.99 a month streaming service, CraveTV, offers some past HBO shows, but nothing current. And it doesn't include anyGame of Thrones episodes, past or present.

I really want to pay

"Canadians are willing to pay for content that they want to watch," says Meghan Sali of consumer advocacy groupOpenMedia.

Many in this countrydraw the line at having to pay for an expensive cable package just to watch one or two favourite HBO shows, she adds.

"That's why we're seeing a backlash," she says, referring to the reaction to HBO's letters to Canadians.

Last month, when Josh Randell received his first copyright infringement notice for pirating Game of Thrones, he thought perhaps it was good news.

When he read that it "has never been easier to watch HBO programming legally," Randellfigured that maybe Bell is now making its exclusive streaming serviceTMN GO available to everyone.

Currently, only HBO TV subscribers can access the service which offersa smorgasbord of current HBO shows including Game of Thrones.

WhenRandellscoped outHBO GO's website, he discovered that he still couldn't sign up without a cable subscription.

"I was kind of upset," says Randell who lives in Corner Brook, N.L.The letter says "it's never been easier and I thought, well let's go see if I can give you my money and I can't."

He claims Game of Thrones is the only show he pirates and that he would happily pay a reasonable price to stream the series. "They deserve their money, it's a good show."

But Randell adds that subscribing to cable is not an option for him.

"I don't want to pay for a bunch of channels and a bunch of stuff I'm never going to watch."

HBO and Bell explain why it's easy

CBC News asked HBO the reasoning behind itsCanadian message.

"The statement you reference seems self explanatory, it speaks to the unprecedented availability of HBO programming," said spokesmanJeff Cusson in an email.

Regarding how the company'scontent is packaged in Canada, Cusson referred us to Bell Media.

Bell told CBC News that HBO sends out the copyright infringement letters butthat it works closely with the American network.Bell addedthat it stands by the letter's message to Canadians.

In an email to CBC News, the media company saidits recent deal with HBO"has resulted in a significant increase in the availability of HBO content."

Bell points out that HBOcablesubscribers can now stream any of the network'sseriesusing TMN GOand that older shows are available to everyoneon CraveTV.

Randell says Bell's beefed up HBO content still doesn't make it easier for someone like him acable non-subscriber to legally access Game of Thrones.

He adds thatthe two piracy-warning letters he recently received won'tstop him from illegally downloading the series.

"It doesn't really frighten me," he says. Instead, "it made me think they should give me a way to pay."

Bell told CBC News that while it continues "to assess the market," it has no current plans to make Game of Thrones available without a cable subscription.