The new reality of 6.7% inflation is that Canadians will be forced to spend less

Did your boss give you at least a6.7 per cent raisethis year? Can youthink of any friends whose bossesdid?

As inflationjumped by a whole percentage point last monthup from 5.7 in Februaryto 6.7 per cent in MarchCanadians areincreasingly being squeezed between therising costof necessities and a sharp plunge in their spending power.

Bound by contracts that failed to foresee inflation rates approaching seven per cent, or held by wage restraint legislation that limitsincreases to as low as one per cent, the number of Canadians who will be forced to cut back is growing.

And that is beginning to be felt throughout the economy;relative luxuries like streaming services are already feeling the impact as subscribers look for ways to spend less.

For some, including thosewho already have every nickelaccounted for, it is nothing new, said Shirley Tillotson, a professor emeritus of history at Dalhousie University in Halifax who has studied taxation and inflation.

Those people have had to cut back steadily amid lingering inflation.

"It is genuinely a problem for people on fixed incomes, seniors who have unindexed pensions," said Tillotson."People who are on social assistance or any other form of public benefit that's not indexed, they're all going to be terribly hard hit."

Wage hike actually a cut

The problem is that wage increases that don't keep up with inflation have the same effect on your personal finances as an actual cut in income.

Even with araiseof 1.7 per centmore than some nurses or teacherswill get this yearthis6.7-per-cent hike in consumer prices means households will have to shrink their spending by five per cent to even keep treading water.

"You've got to cut back on things that, you know, you don't necessarily need," saidAdrian Chang, who lives in downtown Toronto and doesn't drive. He said he's noticed the rising cost of food and rent, and plans to go out less as a result.

But for many others, especially those with fixed expenses or the vast majority of Canadians carrying debt, cutting five per cent from their budgets will be hard. It's not just the poorest who spend every penny.

"There is a real reason to be afraid of inflation," said Tillotson.

Pullingboth from herresearch and her own personal experience, Tillotsonsaid thatfor people who have lived through times of sharply rising prices,such as the Second World War or the 1970s and 1980s,just the word inflation scares them.

And historically, governments have been afraid of it, too. Tillotson points to a 1945 National Film Boardpropaganda film titled Money, Goods and Prices,which useswhat she calls a "voice of God" narration to patiently explainhow wartimeinflation works and how the government was going to fix it.

The difficulty then, just as now, is that inflation is not easy to fix.

While most people can swallow some inflation by dipping into savings or cutting back a bit, thislatest increase a 31-year high puts a real hole in household spending plans.

WATCH |Answering your questions on rising inflation rates:

Answering your questions on rising inflation rates

2 years ago

Duration 11:21

Zainab Williams of Elleverity Wealth Management answers viewer questions about how to deal with the rising prices of food, gasoline and other essentials.

It also comes as interest rates have started to rise. And despite a federal rule that those taking out a mortgage must have a financial pad to cover those rising rates, once the mortgage is obtained, there is nothing to stop borrowers from spending that money or committing to new loans, including lines of credit.

For many mortgage holders, the increase will be invisible, as lenders simply increase the number of years needed to pay the money backandthat means the effects of today's rate increase will stretch long into thefuture. It is one of the reasons banks tend to do well during times of rising interest rates.

For seniors, there are already signs some people are working longer. For young people, they may try to find a second job or work more hours.And they maysave less for theirretirements.

Is it transitory this time?

Perhaps the worst thingabout ballooning costs is that no one can be sure what the future will bring.

While some saythere may be signs that inflation is reachinga peak, includingCIBC economistAndrew Grantham, that is far from certain.Inthe meantime, he said,after the shock of a 6.7-per-cent price increase, expect more and faster interest rate increases.

"The surprise is likely to bring another non-standard 50-basis-point hike from the Bank of Canada at its next meeting," Granthamsaid in a statementyesterday.

Almost perversely, rising house priceshave only a small effect on inflation until rates start to rise.But those sharp interest rateincreases come straight back into inflation, because they push up mortgage costs, which thenfeedstraight intothe housing component of the consumer price index.

Tillotsonisless certain we are over the inflation hump. It is reasonable to expect higher wage demands from organized labour to catch up as union contracts end, she said,but catching up with years of accumulated inflation is hard.

She pointed to the growing conviction that inflation is governed by inflationary expectationswhat Tillotsoncalled a "self-fulfilling prophecy."

But one of the most confusing things of all is that recent world events, includingthe Russia-Ukraine war and a new backlog in Chinese ports, have compounded the inflationary effects of the COVID-19 pandemic.

About a year ago central bankers and many others, including Tillotson, were predictinginflation would be a flash in the pan, gone by this August.

"I was part of 'Team Transitory,'" said Tillotson. "But nowthere's this massive shock, and so we're in this period of really hard-to-predict macro forces.And so that's frightening."

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