MasterCard to bring facial recognition payment software to Canada

Starting this summer, Canadian MasterCard holders with smartphoneswill be able to pay for their online purchases by taking a selfie or stamping theirfingerprint on the screen instead of punching in a pin or a password.

The payment card company says it plans to roll out the technology in Canada, after successful pilot programs inthe U.S. and the Netherlands.

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MasterCard says biometric payments which use characteristics such as fingerprints, voice or facial features to identify users are more convenient and secure than passwords.

During the pilot project, participants in the Netherlands were required to download an app to use the technology.

The Dutch system was able to prove whether or not a user was in fact a real live person and not just a picture of them by requiring the person to blink while the photo was being taken.

"We are now examining the possibilities to integrate our technology in the banking and tech giants' apps to make payment using a selfie or fingerprint even easier," MasterCard Netherlands country managerArjan Bol said in a release.

Other technology companies such as Apple and Samsung already have facial recognition technology built in to their devices to allow users to access certain services. But MasterCard's plan is among the first to make the leap to using the technology to approve payments.

British bank HSBC plans to roll out a similar program that will allow customers to access their accounts and process transactions via facial, fingerprint and even voice recognition.

Details surrounding the Canadian iteration of the service are not yet available.