Rating the Super Bowl ads

Super Bowl ads cost $4 million US for 30 second spot and are among the most watched in the industry, says Michael Halminen, co-creative director of ad agencyMacLaren McCann.

In an interview with CBCs The Lang & OLeary Exchange, Halminen rates this years crop of ads and weighs in on the practice of releasing ads in advance, which he says sometimes detracts from their impact.

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Chryslers ad featuring Bob Dylan seems like more of a tired franchise, Halminen said, but Budweiser comes through again with good story-telling.

Canadians cant see the ads broadcast to U.S. viewers, as local affiliates substitute Canadian ads. But if they aren't on the internet, many of them will make their way to Canadian screens in the next few weeks.