How Pokemon Go is transforming downtown Prince George

Business owners in Prince George's downtown core say they are getting an influx of new customers thanks to a popular online game.

Players ofPokemon Go are attracted to the neighbourhood due to its high volume of Pokestops in-game areas where you can collect new items and earn points and it's helping change their perception of what Prince George's downtown has to offer.

"Before playing Pokemon, I never liked going downtown, wasn't my favourite place to drive around or spend my time," wrote Courtenay Erickson in a Facebook group devoted to the game. "But ever sincePokemonGo came out, I'm downtown almost every day."

Brett Underwoodis another person who is headed downtown more often. The delivery driver says he used to go to the area less than four times a month, but since he started playingPokemonGo on July 12, he visits daily.

A thousand new customers

Erickson and Underwoodaren't alone. Chris Blackier runs the Black Donkey Caf onThirdAvenueand George Streetand estimates he's had over a thousand new customers in the last week alone.

"The change in the demographic downtown has been substantially, positively increased," he said. "It has made Prince George young again. It's our city."

It has made Prince George young again.- Chris Blackier

To capitalize on the change, Blackier has extended his caf's hours so it closes at four in the morning, rather than midnight. He also advertises free Wi-Fi and charging stations for cellphones.

"How can we deny our community a safe haven to catch them all?"

Pokemoninhistoric neighbourhoods

PokemonGois played using smartphones and augmented reality.

Players are encouraged to hunt for cartoon monsters, calledPokemon, in real-world locations. The game usesGPSto senseplayers' locations and, depending on where they are, reveal new items orPokemonto collect.

More items tend to be found atPokestops, which are usually located in public areas such as outdoor murals, monumentsor historic buildings. As a result, older and moreurban areas, such as downtown Prince George,are popular destinations for players.

Dramatic change

Having players and their families descend on the downtown isa dramatic change for an area that just last month was identified by RCMP as having one of the highest crime-volumes in the city. Statistics reveal police are frequently called to Third Avenueand George Street for public intoxication, drug offencesand disturbances.

While it's too early to say ifPokemon players are impacting the crime rates, Vanessa West believes they are having a positive impact on how downtown, and the people who frequent it, are perceived.

West is the Executive Director of Positive Living North. Part of her job involves running the Fire Pit, a downtown drop-in centre for people struggling with addiction, poverty and other issues affecting Indigenous people in the city.

West was surprised when she came to the Fire Pit on a recent evening to discover dozens of people wandering the streets looking forPokemon.

Nothing...has revitalized the downtown core likePokemonGo!- Vanessa West

"I have attended consultation sessions, mapping sessionsand think tanks on how to revitalize the downtown of Prince George," she wrote in a Facebook post. "I have completed surveys and answered questionnaires. But there has been nothing that has revitalized the downtown core like Pokemon Go!"

West says having more people visit the neighbourhood has a positive impact on her clients, as well, by helping show the rest of the city they are nothing to be afraid of.

"It was great to see so many people ... interacting with the people that are down here,and not feeling that fear that I think has been perpetrated for so many years.I mean the people down here are amazing. They're just facing a very hard timeand it's great to see people being respectful of each other."

Catching customers

While it's hard to say how long the PokemonGo phenomena will last, other businesses and organizations in the area are working hard to capitalize on the influx of visitors.

The Prince George Public Library is offering a walkingtour of Pokestopswith historic value, in order to share the stories behind them. The Exploration Place Museum is offering incentives to anyone who places a lure at their pioneer railway station or school house (lures attract more Pokemonto an area, which in turn attracts more players). Pokemon Go may even help preserve an old mural.

"Someone has made it a Pokestop," DarrylColleysaid, standing beside a large painting on the Kelly O'Bryan's restaurant he manages.

The landlord was considering having it painted over, but now that the mural is bringing Colley an estimated50 new customers a day ...

"Taking it away may not be a great idea, at all."

To hear downtown business owners talk about howPokemonGois affecting them, listen to the audio labelled:HowPokemonGo is transforming downtown Prince George.

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