'Right thing to do': JJ Bean gives Ontario minimum wage to Vancouver staff

Regular JJ Bean customers may have noticed that the price of a full-bodied cup of Railtown has risen by a few cents.

The company, which has stores in Toronto and Vancouver, increased the price of its products from one to three per cent on Jan. 1 to offset Ontario's minimum wage hike,which went from $11.60 to $14an hour.

When the company had to increase wages for its Ontario employees to meet provincial law,it decided to also increase staff pay in Vancouver.

"We couldn't treat one set of staff differently than another staff. So we just decided to bite the bullet and do what is right for everybody," said John Neate, founder of JJ Bean.

While JJ Bean dips into corporate social responsibility, the move isn't without risk.

The retail business in Vancouver has been particularly volatile.High rents and property tax increaseshave put pressure on small businesses to close across the city.

There is also is worry higher prices could result in loss of customers.

"We hope we survive through it ... I want to pay people more,but how much are customers willing to pay?" said Neate.

Shafik Bhalloois,an associate professor at Simon Fraser's BeedieSchool of Business, believes most national-type franchises will be concerned with customer attrition and won't follow in JJ Bean's footsteps, unless they'remandated by provincial law, which may be inB.C.'s future.

TheNDPgovernment campaigned on raising Vancouver's minimum wage to $15 an hour from$11.35 by 2021, though it later abandoned the four-year deadline.

Instead, it calledon anindependent review panelto suggest a new timeline.

The Ministry of Labour said theFair Wages Commission is currently conducting research to determine how and when theminimumwage in B.C. will increase to $15 an hour.

Labour Minister Harry Bainssaid he is well aware of concerns from Ontario businesses, which say the wage increase in thatprovince happened too fast.