White Rock barber Moe Toufic who lost shop in fire finds new home at swanky salon - Action News
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White Rock barber Moe Toufic who lost shop in fire finds new home at swanky salon

After losing his barber shop in a massive fire, White Rock barber Moe Toufic is back on his feet thanks to the help of a nearby hair salon.

Sin 7 Salon in White Rock is now home to a mix of clientele

White Rock barber Moe Toufic has found a place to continue his business after his barber shop burned down. (Tina Lovgreen/CBC)

White Rock barber Moe Touficwas left with no way of earning a living after helost his business in a devastating fire that displaced more than 100 residents on May 15.

But the barber is back on his feet,thanks to the owners of Sin 7 Salon a business that attracts mostly women looking for a high-end haircut, styling or colouring.

"It's the best option for me now. It is close to my shop. It's a nice shop and it's in the same area that I am," he said

Toufic, who found himself renting a chair at this swanky salon, said the situation couldn't have turned out better because it is close to his old barber shop and the staff are nice. (Tina Lovgreen/CBC)

Neighbours come together

Toufic and the owners used to be neighbours, but the hair salon recently moved to its new location across the street and were safe from the flames.

"It very nearly well was us. If we hadn'tmoved a year and half ago, it would've been us," said Katherine Ross, owner of Sin 7 Salon.

Sin 7 Salon owner Katherine Ross said she is happy to be able to help Toufic keep his business going. (Tina Lovgreen/CBC)
The swanky salon in White Rock, B.C. mostly attracts women who are looking for a high-end haircut, colouring or styling. (Tina Lovgreen/CBC)

Ross said, beingin the same business, she knows that clientrelationships are very important.If Toufic had to wait a year until his shop was ready again, he would havelost everything he spent the last seven years working towards.

"If you don't have anywhere to service your clients for ninemonths or a year ... you're done," she said.

Toufic said he worked at his salon for 7 years and had built up a good clientele. (Tina Lovgreen/CBC)

The owners of Sin 7 Salon are renting one of their salon's chairs to Touficfor $400 a month and gave him his own little corner and doorway to welcome clients.

"Moe is just a great guy and we were happy to just be able to help him out," she said.

The arrangement has made for an unusual mix of clientele, with ladies at one side of the swanky salon and older gentlemen waiting for a cut at the other.

Ross said some of the newer stylists at the salon have been picking up barbering skills from Toufic. (Tina Lovgreen/CBC)
Toufic said most of his clients don't mind coming through the mostly-ladies salon, but others do miss the barber shop feel. (Tina Lovgreen/CBC)

Mixed clientele

Most of the Toufic's clients don't mind, as long as they get their haircut by him.But others have told himthey miss the old shop.

"Everyone is different. When the man goes to the barber, he prefer to sit down in a barber chair," he said.

Toufic said some of his clients still don't know about his new location.

"Even now I lose some customer,because some people calling the [old] shop they don't know that there was a fire," he said.

Some of his clients didn't know his shop had burned down until they tried to make an appointment. (Tina Lovgreen/CBC)

Toufic is beyond grateful for the kindness of the salon's owners and is glad to be back on his feet again.

"Nice people here and it's nice working with them,everyone is nice," he said.

Ross said it has been nothing but a positive experience to host him at her salon.

"Some of our newer stylists have been watching him, learning, picking upsome barbering techniques. There's really been no downside to it. It has been really lovely having him here," she said.