Battle brews over 'Barley Belt' trademark after Labatt buys Calgary craft brewery

Calgary's Barley Belt is more than just a brand, it's a tight-knit group of breweries that say they built the scene in the Manchester Industrial area from the ground up.

But now, the ground below this group of taprooms is crumbling.

Late last month, Banded Peak, one of the breweries in the collective, was acquired by Labatt Brewing. And along with it, the Barley Belt name is now owned by "Big Beer."

The brand started as a way to drum up businessand create a destination. It stitched together more than 10 taprooms in an otherwise desolate industrial area and ferried eager drinkers between locations for big events, like the Barley Belt Tap Tour.

In 2018, Banded Peak applied for a trademark along with the help of other establishments, Annex Ale Project and Village Brewery.

"We wanted to make a little bit of a tourist destination and focus on bicycling and craft beer and to help revitalize the Manchester Industrial community," said the owner ofAnnex Ale, Andrew Bullied.

Bullied says that, at the time, it made sense to protect the name since it had been commonly used by 10 listed establishments in the area.

"No one wasreally bothered Banded Peak owned that," he said.

"It's something that we all commonly used together under the understanding that this is a project that's meant to be community-focused andnot owned by anyone and free to use for everyone."

However, this all changed when Labatt Breweries of Canada acquired Banded Peak Brewing Ltd. in late January which gave Labatt ownershipto the name, Barley Belt.

"What our big crossroads is right now is that we operate in a community of small, independent, community-focused breweries. Having an entity like Labatt come into that, we're just having a hard time reconciling how we would work with that."

Annex and other breweries in the areahave since decided they do not want to work with Labatt nor use the term Barley Belt in their marketing for the time being.

"In terms of our business ethics and our values, we don't believe that Labatt likely has the best intentions for local, community craft breweries," said Bullied.

Labatt responds

According to an emailed statement sent to CBCNews, LabattBreweries of Canada says although its has assumedthe trademark temporarily, Banded Peak is actively working with the other Barley Belt breweries to create a Barley Belt association.

"Once created, Banded Peak andLabattwill transfer ownership of the trademark and relinquish all rights to the association," said a statement on behalf ofRob Legate, head of craft for LabattBreweries of Canada, and Alex Horner, head brewer and co-founder ofBanded Peak Brewing.

Potential rebrand

Throughout the past week, the breweries in the Manchester Industrial district have been meeting to discuss the future of their brand.

Bullied says nothing has been decided yet but one thing that's for sure is that the businesses want to be "fiercely independent" from Labattin order to support the local craft beer community.

"Whether this has to be an actual incorporated co-op or whatever that's going to be, but these things take time."

Bullied adds that they don't think a large manufacture like Labatt represents local interests.

"I think that the best thing that could happen for the Barley Belt is ifnobody owns it. If (Labatt) were interested in keeping the goodwill associated with this brand alive and making it something that everyone can use, they can easily just abandon this trademark," he said.

In a statement, Cabin Brewing Company's co-founder Haydon Dewes says he's happy for the entire Banded Peak team. But his brewery won't be working with Labatt.

"Cabin has always taken a 'beer first, profits second' approach to business," Dewes said."We cannot, in all conscience, work with a company like Labatt whose core values are so counter to our own. For that reason, we will not be part of an organization that has Labatt at the table."

Co-owners of Outcast Brewing,KrystenArltand Patrick Schnarr, agree.

"It's messy, it's ugly, and it's very much like a nasty divorce," said Arlt.

She says it feels like the brand doesn't belong to the community anymore.

"We're all trying to form our own organization knowing we all have an equal say in what we're doing. Whether or not we stay as the Barley Belt or it's rebranded, it's going to be the same in the end."

Schnarradds that, right now, all of the breweries except for Banded Peak have met about how to move forward.

"We don't want to share marketing money with (Labatt) because, I mean, the reason we go into business is to compete against them," he said.

He says if a new name for the community is created, they planon making it where every memberhas a vote, a share, and that the trademark would be owned by all.

"So, say anybody else was bought out in the future, that would be like their exit and then everybody else would just continue on," he said.