Low dollar to draw more visitors to Calgary, conference board projects

Calgary couldsee a healthyincrease in international visitors this year.

A forecast from the Conference Board of Canada says the number of overnight visits to Calgary by Americans will increase by 3.6 per cent to 484,000 people.

Overseas travellersarealso expected toincrease by3.9 per cent to 410,000 visitors.

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However,the total number of overnight visits to Calgary will onlygrow by 1.1 per cent, due to a slower increase in the domestic market, which is a much larger piece of the tourism pie.

The conference boardsays one reason for the relatively modest increase in the total number of visitsis that business travel to Calgary is down due to the sluggish economy.

Cindy Ady, CEO of Tourism Calgary, says Calgary's hospitality industry is highly dependent on business travel.

"In Calgary 25 per cent of all our travellers are business travellers,which is a very high percentage compared to most cities," she said."And so when business falls back as much as it has in Calgary, it does impact us."

The forecast singles out some events that are likely to influence visitor numbers to Calgary, includingthe Juno Awards held in April andthe opening of the National Music Centre in July, both of which are expected to contribute tothe city's higher visitor numbers this year.

Alberta'smountain resort towns of Canmore, Banff and Jasper have already experienced a significant increasein the number of international tourist visitsthis year.

The boardsays international visits acrossCanadawill increase by more than fiveper cent, with therelatively low value of the Canadian dollar helping attract internationaltourists.

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