'Sock Rocket:' Trump's mispronunciation leads to sales boost for Calgary company

A verbal slip by the U.S.president is paying big rewards for a Calgary sock company and the city's less fortunate.

Earlier this week, Donald Trump stumbled on the words "stock market" and Twitter users said it sounded like "sock rocket."

The mispronunciation resulted in the hashtag "SockRocket" going viral. Soon, users realized it was actually the name of a Calgary-based sock company.

Tommy Zizian, the company's co-founder, says the hashtag existed before Donald Trump said it; however, it was not nearly as popular as it is now.

"Ithink we've probably had more publicity in the last day than we've had in the three years that we have been doing business," he said.

The free publicity has also generated new customers for the family-run company.

"We made sure we were able to ship out orders to the States because we were making a bunch of sales overnight," said Zizian. "It's been a very unique 24 hours here."

The company also works with local charities, andZizian says for every pair they sell, three pairs of socks are donated.

"I mean, ultimately, the real winner is is going to be the agencies and initiatives that aregoing to benefit from donations. We're making a bunch of sales that we weren't going to make had this not happened."