New reality show aims to 'feed the spirit' of Indigenous business - Action News
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Edmonton

New reality show aims to 'feed the spirit' of Indigenous business

The APTN reality show Bears' Lair invites Indigenous entrepreneurs from across the country to pitch their ideas to established professionals to win financially backing and mentorship.

APTN's Bears' Lair has Indigenous entrepreneurs compete to win from a pool of $180,000

A woman wearing glasses smiles.
Mallory Yawnghwe is a Cree entrepreneur based in Edmonton who appeared on episode one of the Bears' Lair. (Jenna Kiernan/APTN)

Even though she didn't win, Edmonton-basedentrepreneur Mallory Yawnghwesaid her time on the APTN reality showBears'Lairwas a life-changing experience.

"It's pretty incredible to see space was made for us as Indigenous entrepreneurs to really showcase what we're doing for our community,"Yawnghwesaid in an interview with CBC's Radio Active.

The show began airing last Sunday. Each episode featuresthree different businesses pitching their product or service to the "bears" or five different establishedIndigenous professionalsfor a chance towin funding from a pool of $180,000 and mentorship opportunities from the bears.

"I think something like this was long overdue,"Yawnghwe said.

The show was the brainchild of advocate and entrepreneurGeena Jackson from the Frog Clan of the shshlhNation in B.C.

Four people stand and smile
Bears' Lair features four core judges and one guest judge for each episode. The core judges are (from left to right): Tabatha Bull who is Anishinaabe from Nipissing First Nation in Ontario; Robert Louie who is the former chief of the Westbank First Nation in B.C.; Geena Jackson from the Frog Clan of the shshlh Nation in B.C.; and Dave Tuccaro of Mikisew Cree First Nation in Fort Chipewyan, Alta. (Marissa Baecker/APTN)

The show's website describes wanting to be a platform "to feed the spirit of Indigenous business across the nation."

LISTEN | Indigenousentrepreneurs Mallory Yawnghwe andMatt Lapointetalk to CBC's Radio Active about their experiencebeing on anIndigenous-led business reality TV show.

Yawnghwe, a member of the Saddle Lake Cree Nation,runs a subscription box service Indigenous Box Inc. It aims to help people discover other Indigenous businesses by offering a sample of various products for subscribers.

Yawnghwe and two other businesses were on the show's first episode.

The winner wasMtis-business owner Matt Lapointe,who runs Alberta K9 out of Gull Lake, Alta. 40 kilometres north of Red Deer.Lapointeused his experience as a retired officer with the RCMP and Blood Tribe Police Service to start a program to breed, raise and train canines for detection services.

The team was able to take home $10,000 and say since the episode aired, they've already received more calls from people looking to use their services.

"I saw the need for our detection canines in communities to help them stop ourpeople from dying,"Lapointesaid about trying to empowerIndigenouscommunities to prevent drug poisoning deaths through drug detection.

A man and woman wear a black uniform while holding the leashes of two dogs.
Matt Lapointe and Kelsey Boettcher of Alberta K9 went on the Bears' Lair to pitch their show. (Shoot the Breeze/APTN)

Lapointealso said he wouldn't believe it ifsomeonetold a younger version of himselfthat he would be working all over the world to train sniffer dogs.

But now he hopes the show becomes a catalyst for others to aspire to their dreams.

"If the show can just inspire one new Indigenous entrepreneurthen it was absolutely worth it for all of us,"Lapointe said.

Mtis entrepreneur Jason Lizottecame onto the show to grow awareness of his product.

Lizotte is a welder by trade and decided to create a portable, automated, solar-powered hand-wash station after noticing it was tough to find a place to wash his hands after fuelling up his truck during work.

The Grande Prairieentrepreneur saw that need extended beyond his situation. He created the hand-wash station to help people stay hygienic during the pandemic.

"It's very children friendly, disability friendly, with the pandemic ... nobody wants to touch anything anymore,"Lizottesaid during an interview with CBC's Edmonton AM.

LISTEN | Mtis entrepreneurtalks to CBC's Edmonton AMabout why it was important to be onBears' Lair

The product has been in development since 2019 when Lizotte started tinkering with creating the hand-wash station in his garage.

The stations have been sold to a variety of communities, tourism sites, and trade shows. It's also beenused during festivals.

Lizotte said one of the best parts of being on the show was the community support.

A woman and man smile.
Jason Lizotte and Erin Laxton pitched their company Nipiy Industries, which makes solar-powered hand-wash stations. (Marissa Baecker/APTN)

"It's very uplifting for the Indigenous entrepreneurs out there to be showcased on a TV show like this."

Lizottesaid he is excited for people across Canada to discover Indigenous talent. He is set to appearon an episodeto air on October2nd.

Bears' Lair hasbeen greenlit for a second season.