Famed Cree hip hop photographer's work on display in Edmonton

He's shotsome of the world's most famous hip hop stars, but Ernie Paniccioli'sphotography career started on the streets.

Growing up in Brooklyn in the 1970s, the Cree artist was in awe of the hip hop-themed murals painted by neighbourhood kids. They'dseemingly pop up overnight, and, just as soon as they appeared, they'd vanish.

"I was amazed," Panicciolitold CBC's Radio Active. "I'd go back a couple days or week later to showmy friends and they were gone. They were defaced or written over by the city or whatever.

"I borrowed a camera and started taking pictures ofthese incredible images.I was brash enough and bold enough to go where the action was, a lot ofbad neighbourhoods. It just caught on."

It was these photos that quickly got him noticed among the hip hop scene. Nowalmost 70 years old, he counts Queen Latifah, Snoop Dogg, Jay Z, Aaliyah,Common and three album covers for Public Enemyas some of the highlights of his portfolio.

This weekend, Paniccioli is in Edmonton for iHuman's Knowledge is Pow Wow, a free event at Boyle Plaza. The event features an exhibit of some of his legendary hip hop portraits, some of whichhave been published in Life, Rolling Stone and Time magazine.

Capturing hip hop's'revolutionary concepts'

At the start of his career, hip hop was just an emerging genre, especially for photography.

It had a certain energy to it that drew him in, Paniccioli said.

"I related to the revolutionary concepts, to the self empowerment, I related tothe fact that these are kids that came from nothing, had nothing," he said.

I'm glad to havebeen ableto add to the visual commentary and the visual documentation of a genre that is now commercialized, that is now exploited.- Ernie Paniccioli

"Like jazz, jazz was from the very poor. Reggae came from shanty town. The blues came from ex-slaves. So I understood that people that had nothing, this was all they had. And I was attracted to it."

ButPaniccioli says hip hop, like so many other music genres, has lost its way to commercialization. There are a handful of artists he follows now including Wise Intelligent, Mos Def and CanadianIndigenous artists like Drezus and electronic group A Tribe Called Red.

But he considers himself lucky to have been able to capture the genre while it was still "organic."

"I'm glad to have been able to add to the visual commentary and the visual documentation of a genre that is now commercialized, that is now exploited," he said.

"Yes, I was at the right place at the right time, but I also had the right spirit.That's my message to all you young artists:follow your dream, follow your energy, follow your heart. Follow your spirit, and you can make a difference, you can be successful, and you can become accomplished."