Hamilton, GTA business owners angry over 'cheap locksmith' listings falsely using their addresses

Bruce Eccles, a mechanic in Dundas, Ont., received a call from a frienda few weeks ago who left him a strange message: "Do you know there's a locksmith using one of your addresses?"

Curious, Eccles searched the Yellow Pages online and found a company called Dundas Cheap Locksmiththat listed its address as one of his Eccles Auto Service locations on King Street West in Dundas, about 70 km southwest of Toronto.

There's no locksmith at his place of business, so he called the number.

"The second we mentioned that that was our address, the lady at the call centre just hung up on us immediately," he said.

That's when Ecclesdiscovered heisone of at least 19 businesses across Hamilton and the Greater Toronto Areawhose addresses are being used in alocksmith scheme that police say "could be a fraud."

TheYellow Pages, too, described the listingsas "fraudulent"when asked about them byCBCNewsand has since removed them.

Nearly 20 'cheap locksmith' listings aroundGTAand Hamilton

After that first call, Eccles tried calling againto try to figure out what was going on. A person on the other end of the line said the company was "mobile" and could send a locksmith out to help.

"My son said, 'Well, why do you have addresses if you're mobile?' She hung up again," Eccles said.

"I really don't know whether it's a legit locksmith operation."

He said that should worry anyone calling the service.

"If you call a locksmith, and they're going to make a lock for you, then they obviously have a copy of the key, to your house, key to your car, key to whatever they duplicate for you,"Ecclessaid.

CBC News has learned nearly 20 businessesbilling themselves as "cheap" locksmiths have been listed on the Yellow Pages siteusing addresses of a varietyof businesses across the region fromStoney Creek to Newmarket toBowmanville.

Burlington Cheap Locksmithused an address belonging to an Acura dealership; Waterdown Cheap Locksmith a restaurant; Oakville Cheap Locksmitha tire shop.

There was a Stoney Creek Cheap Locksmith, a Pickering Cheap Locksmith,a Mississauga Cheap Locksmith.

Around the rest of the GTA, the "Cheap Locksmith" listings referred to addresses belonging to some Petro-Canada locations and auto repair shops.

Yellow Pages took down 19listings

This week, in response to questions from CBC News, Yellow Pages investigated and said it would take down 19 listings that appear to be connected to the same person.

"The addresses provided by these locksmith businesses as a matter of fact do not belong to them and are thus considered fraudulent," said Jolle Langevin, a Yellow Pages spokesperson.

The addresses provided by these locksmith businesses as a matter of fact do not belong to them and are thus considered fraudulent.- JolleLangevin, Yellow Pages spokesperson

"As a result, we are immediately taking down the locksmith business listings from our platforms and making sure that those addresses are no longer associated with the locksmith businesses.

"Having the correct business information for our customers across our platforms is our main priority, as is making sure that we take all possible action towards fraudulent listings."

CBC News tries to call

CBC News called two of the numbers listed on the website cheaplocksmith.ca and in the Yellow Pages. The phone was answered with variations of the phrase: "24-7 service, how can I help you?"

A few times, the person on the other end hung up as soon the callerasked whether they had reached Dundas Cheap Locksmith.

Another time, a reporter asked if they could bring a key in to have it copied. The reporter said theyhad seen an address online for the company.

"My company is a mobile service. We don't have a physical address. We are accepting the calls and send a technician to the area," said the person taking the call.

My company is a mobile service. We don't have a physical address.- Call centre representative to CBC News

She never acknowledged the websites CBC had seen or the listings showing addresses for physical locations.

It's not clear where the call centre is for all the numbers associated with the "Cheap Locksmith" listings.

The website cheaplocksmith.cathat usesEccles'sDundasaddress asks customers to enter their "zip code, city or state." In one of the calls withCBCNews, a representative asked repeatedly for aZIP code.

Listen to a conversation between a CBC News reporter and the call centre:

0:01CBC News calls number for Dundas Cheap Locksmith

CBC News calls number for Dundas Cheap Locksmith

Note: CBC News did not identify that a reporter was calling in the above conversation. The clip has been edited for length.

'You need a locksmith?'

In another call, CBC asked to speak with someone who could answer questionsabout the fact that Yellow Pages had deemedthe listingsfraudulent.

"It's a locksmith service," said the person taking the call. "You need a locksmith?"

The reporter asked again.

"Manager's not available, sorry," she said and hung up.

The cheaplocksmith.ca website is registered to the name Sammy Baluba.A recorded message said the phone number listed in the domain registry was not valid. Two text messages sent to that number were not returned.

Hamilton police Detective Sgt. Greg Doerr said he looked into the operation when Eccles called police about it. He said it is the responsibility ofYellow Pages and the website hosting company to remove listings and references to addresses that aren't accurate.

For police to pursue the matter, he said, there would need to be concrete evidence of "economic gain through deceit."

"In essence, by definition, it could be a fraud," he said.

But beforepursuingcriminal charges, police recommended that Eccles seek otherremedies, such as talking to Yellow Pages.

"Always be cautious of the websites that you're going to," Doerr said.

A pen tipped him off

Craig Brookhouse thought it was a simple case of mail getting mistakenly delivered tohis Elite Automotive location in Ancaster, Ont., when he received a pen emblazoned with the name"AncasterCheap Locksmith" instead of that of his own business.

He continued to receive the kind of swagsmall businesses get to try to entice them to sign ontopromotional deals.

That's whenBrookhouse realized somebody was using his address.

He confirmed it with a Google search, and then let Eccles know.

Both found the situation troubling.

"If you just said you're going to have some guy show up in some minivan that says 'Locksmith' on the side, that's a little scary," Eccles said. "But if you have an address attached to that, it looks like there's a legitimate business."

Bricks-and-mortar locksmith 'fed up' with online listings

AlvinDorder, a Mississauga-based locksmith, said the Association of Ontario Locksmiths has heard complaints about fake online listings for more than a decade.

"They will have $15 service, something to entice the customer to make the call," he said. "But the labour ends up being about $300 or $400."

"The call centreswe've been able to track down to anywhere between New Jersey and Florida," he said.

Eccles's friend Derek Dix's Dundas Lock and Key shop has been on King Street West since the early 1980s.

If you can't trust your locksmith, who can you trust?- Derek Dix, DundasLock and Key

He'd heard of the kind of operation Eccles was describing and was "fed up."

He called the number, asking to get a key cut. He said the person on the other end eventually told him she was in Florida.

"Unfortunately, the lack of regulation in our industry dictates that this kind of thing can happen," he said.

"All I can do is continue to provide our customers with good service and tell people, when they require a locksmith, take a minute and ask around, ask friends," he said.

"If you can't trust your locksmith, who can you trust?"

kelly.bennett@cbc.ca