Winnipeg 2018: The mayoral race where no one campaigns

Thanks to the Winnipeg Jets and their remarkable playoff run, May 2018 will forever be recalled asone of the most exciting months in the history of professional sports in this city.

Nothing of the sort could be said for the first month of this year'smayoral race, which has been duller than Armenian opera,sleepier than a sloth on Ambien and more sluggish than a mass of ants marching through molasses.

To say Winnipeg has been consumed with the question of who will become mayor this fall would be a complete and utter lie. And this is partly by design.

Although the mayoral campaign period began on May 1, incumbent candidate Brian Bowman suggested this week he has no plans to make policy pronouncements until the final weeks of the campaign.

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To date, Bowman has said absolutely nothing specific about his plans for the next four years, should Winnipeggers choose to grant him a second term on Oct. 24.

More to say in the fall: Bowman

"I'll have much more to say in the formal writ period in the fall and I'll keep you posted in the interim if I have more to say," Bowman told reportersThursday, after CBCNews inquired as to when he might lift the curtain on his re-election platform.

The incumbent mayor was then askedhowWinnipeggerswill survive at the lake this summer without learning about his platform.

"I'm sure they'll be able to find much more invigorating material to read at the cabin," said Bowman, who registered his re-election campaign on May 11.

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In other words, Winnipeg's incumbent mayor is prepared to offer voters in this city no clear indication of his plans for property-tax hikes, infrastructure renewal,public safety, urban revitalization or reallyanythingat least until the kids are back from summer break and the leaves that only recently budded are falling from the trees.

To be fair, Bowman can be forgiven for saying bupkis about his re-election platform when the Jets were still in Stanley Cup contention. While muchthe city only cared about playoff hockey, vying for attention versus a Winnipeg Jets whiteout would have been sheer stupidity.

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That's likely why Winnipeg's other mayoral candidates UmarHayat, Jenny Motkaluk, Doug Wilson and Don Woodstock have also been exceptionally quiet during the month of May.

That said, the Jets were defeated nearly a week ago. Winnipeg's mayoral wannabesnonetheless remainedsilent.

A starkcontrast with 2014

And while it's true mayoral campaigns don't really heat up until September,there is no recent precedent for the somnolence of the 2018 race so far.

You only have to look back to thefirst month of Winnipeg's last mayoral race, in 2014, to see the stark contrast.

In May 2014, future Winnipeg Centre MP and then-mayoral candidate Robert-Falcon Ouellette was arguing a city council led by outgoing mayor Sam Katz had no authority to approve the second phase of the Southwest Transitway.

Bowman, former Charleswood councillor Paula Havixbeck and former St. Vital councillor Gord Steeveswere all opining about pedestrian-vehicle accidents albeit at the behest of the Winnipeg Free Press and every mayoral candidate that season, includingfuneral director MikeVogiatzakis(whofailed to make it onto the ballot)and former NDP MP Judy Wasylycia-Leis offered their thoughts abouttaxation policy.

Steeves also made headlines of the less fortunate kind in May 2014 by failing to attract voters to an open house.

Was that a month to remember in municipal politics? No, but at least the candidates were actively engaging in some form of public campaigning.

Challengers quiet

This month, mainly because of the Jets, Winnipeg's would-be mayors have done next to nothing in terms of telling the public what they're all about.

Motkaluk, a business-development consultant who got out ahead of the pack of challengers, invited media to her May 1 campaign registration but declined to answer questions from reporters.

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All she revealed about her platform is her opposition to a pair of Bowman priorities:reopening Portage and Main to pedestrians, and building more legs of rapid transit.

Wilson, the former mayor of Morden, Man., held one media availability where he entertained questions but could not answer most. Woodstock and Hayat have not made any announcements.

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While there's plenty of time left for mayoral candidates to unveil their platforms, time is running out if it hasn't already for challengers to make an impression on a voting public that is very familiar with the public persona known as Brian Bowman.

The incumbent mayor enjoys huge name recognition, is adept at garnering conventional media publicity and is more active on social media than the vast majority of humans.

Defeating Bowman would require both time and effort. There are really only three months left in the 2018 race, if you buy the notion the summer cabin and camping months of July and August are writeoffs.

Waiting until September to engage in policy debate appears to be a wise strategy for the incumbent mayor, if indeed his challengers are unwilling or unprepared to engage the public sooner.