Montreal's fledgling AI community foresees billion dollar industry on horizon

The light bulb flickers inside the old elevator as it takes you to the eighth floor of the 1960s-era building, tucked away in a corner of Mile End that wasMontreal's garment industry a half century ago.

Walk down the dankcorridor and intooffice of Landr,an upstart tech company.The contrast is striking: White, shiny and minimalist, the space embodies the new economy.

There's a pinball machine next to the kitchen, and pop art on the walls.Its 70 employees are young, educated and casually dressed.

The juxtaposition of the office space housing the four-year-old audio technology firm inside the aging building is an easy metaphor for how the Quebec government hopes to inject new life into its economy bykick-startingthe artificial intelligence (AI) industry.

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Quebec will invest $50 million in AIthis year. In last week's provincial budget, Philippe Couillard's government announced it will add an additional $50 million by 2022.

It's part of a larger strategy, outlined in the budget, to encourage the creation of high-paying research and innovation jobs in the province.

Similarly, thefederal budget tabled in Marchincludesan allocation of $125 million to launch a pan-Canadian artificial intelligence strategy. Montreal,Toronto, Waterloo and Edmontonare allexpected to receive a portion of that money.

Leveraging homegrown talent

As a Quebecer, Landr CEO Pascal Pilonnever thought about leaving Montreal. His family is here, but he also believes this is where the fledgling AI industry will flourish.

Landrmakes software that masters audio files.

Pilon's eyes glimmer with pride as he describes how artificial intelligence detects the genre of music that's being uploaded instantlybalancingthe sound to make a more fulsome, rich recording.

Until now, if you wanted to master audio, you had to hire a sound engineer. That made it prohibitively expensive for most musicians. Landr's product can do the job for a fraction of the price.

Pilon saysthe AI community in Montreal has grown exponentially over the last few years.

Montreal innovator uses AI to master audio

7 years ago

Duration 0:12

Landr CEO Pascal Pilon demonstrates how his company masters audio using artificial intelligence.

"It's definitely flourishing. When we started the company back in 2013, it was something people were talking about every now and then, but now everybody's talking about it," he said.

The goal of scientists, business peopleand government alikeis to leverage the AI talent that's hereto create a worldwide hub of industry, competitive with places like New York and Silicon Valley, that the province could profit fromfor years to come.

Yoshua Bengio'sAI lab

Montreal's burgeoning AI community emerged organically, largely thanks to the work of Universit de Montral's Yoshua Bengio.

Bengio runs the world-renowned laboratory, the Montreal Institute for Learning Algorithm.

He's considered a trailblazerin the field of AI called deep learning. Instead of having to be programmed, deep learning gives computers the ability to "learn" to solve complex problems.

It's used by companies such asFacebook and Google. Indeed, Googlehas pledged $4.5 million to support the lab's research and open an AI research group at its Montreal office. Microsoft has also invested

Bengioenthusiastically lobbied the government to notice Quebec's critical mass of AI researchers, who now number about 150 in Montreal. He's delighted with the funding announcement.

"[AI] might be the most important economic revolution coming to us," said Bengio.

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Race to the top

But to be competitive, Bengio said Montreal needs to capitalize on its advantage now before other jurisdictions catch up.

"Of course, it's a race. It's always a race when you're talking about innovation," said Dominique Anglade, Quebec's minister of economy, science and innovation.

To Pilon, the magic formula includes having available capital and local people to hire.

"The faster you can develop the actual product, [the faster] you can go to market and make it a success," Pilon concurs.

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A smaller Montreal startup, Fuzzy AI, is hoping to grow from five employees to 25 over the next year.

Fuzzy AI creates AI agents that work like shopkeepers for businesses hoping to sell products online. Chatbots use the information you've given them to determine and present products a consumer might want.

The government's investment is a cause for celebration and optimism, says FuzzyAI CEO Evan Prodromou.

"This kind of investment could be the seed that starts a billion-dollar industry," said Prodromou.

"It could be something that really kick-starts a process for Canada and puts us at the forefront of the world in AI. I think that's a really exciting thing for us."