Quebec launches $750K campaign to promote French classes

A newcampaign by the Quebec government is underway to encourage more immigrants to take French-language courses.

Immigration Minister Kathleen Weil announced the launch of the$750,000 campaign this afternoon. Of that total,$250,000willbe spent promoting the free classes through social media and advertising until August.

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"French is the official language of Quebec," Weil said in a statement Monday. "Our collective language, the language of work and an indispensable vector of integration."

The classes are offered at both a part-time or full-time level, as well as online.

The money is part of a $4million set aside in the last budget to increase and diversify opportunities for French language education for immigrants.