'I saved province from financial disaster,' says Quebec premier. But is anyone listening?

As 2017 begins,the leaders of all three of Quebec's main political parties each face their own challenges.

• PQ wins 2 byelections, keeps Pierre Karl Pladeau's seat

Ryan Hicks takes this look at what the leaders are mulling over as each makes his New Year's resolutions.

Philippe Couillard

The premier's biggest handicap comes from something he has no control over: his party's past.

Last year, ethical questions about the actions of current and former Liberals dating back to the Charestgovernment received a lot of attention.

In some cases, theydrowned out what should have been good news for Philippe Couillard.

A prime example came last March, on the day the finance minister presented a surplus budget.

With two years of unpopular cuts behind them and the provincial's financial house finally in order, the fact that by whatever means the Liberals had fulfilled theirpromise to balance the books should have been the day's dominant news story.

Instead, the arrest of former Liberal deputy premier Nathalie Normandeauoncorruption charges stole the spotlight.

That wasn't all.

Former Treasury Board president Sam Hamad had toresignfrom cabinet after ethical questions were raised about his relationship with a disgraced former party fundraiser.

Then in the fall, Radio-Canada's Enqutelinked former Liberal party fundraisers to an allegedreal-estate fraud dating back to 2007.

The stakes will grow as the 2018 election gets closer.

Couillard recognizes this, and you can hear the frustration in his voice. Repeatedly,he has triedto create a separation between the party under his reign and the party under former leader Jean Charest, reminding voters that none of those scandals originated on his watch.

• Philippe Couillard on Quebec's economy, systemic racism and the Val d'Or inquiry

"I saved Quebec from financial disaster," the premier told CBC's Debra Arbecin mid-December, as he looked back on the past year.

But getting thatmessage out into the province's ridingsremains a challenge, Couillardhas admitted to reporters.

He recently said his government will turn to community and social media moreto inform people about what his government is doing for them,now that the books are in order.

Raising the volume on his government's message will be Couillard'sbiggest challenge this year.

Will it be enough to overcome the recent history of hisparty? If not, how willthe Liberals shed the controversial episodes of the past?

Jean Franois Lise

The newly elected Parti Qubcois leader's first task was to unite his caucus. He appears to have done that, for no at least.

Next, he needs to expand the tent to include more Quebecers of diverse backgrounds.

Before the holidays, he appointed Evelyne Abitbol as his special advisor on diversity. She issomeone who is expected to help the party build a bridge to those communities before the next election.

Abitbol is a longtime sovereignist who co-founded the Fondation Raif Badawi pour la libert. Born in Morocco, she has cross-cultural experience and was an advisor to Lise on issues of cultural diversity after the party lost the last election.

Appointing someone with her experience shows that the new leader recognizes the need for some kind of formal mechanism within the party to help it juggle the challenging issue of attracting ethnically diverse Quebecers to the sovereignist fold.

Abitbol's advicecould also help the PQ avoid self-inflicted damage.

Lise's flip-flop on thenomination of respected lawyer and Haitian Montrealer Tamara Thermitus to head Quebec's Human Rights Commission showed his party's blind spot.

In the end, the PQ rallied behind it, but not before outcry from Montreal's Haitian community.

Lise's other challenge will be fighting off the Coalition Avenir Quebec on the identity issue.

In the past session, the CAQ has taken a hardline on that front, trying to position itself as the defender of Quebec values. The party went so far as to release an ad during the recent byelection campaign, stating that the premier and Lise are in favour of female teachers wearing the chador, a shawl-like piece of clothing that some Muslim women in Iranwear draped over their head and body.

Both leaders issued furious denials. However,theepisode showed just how much heat the CAQ is willing to put on the other parties on the identity front.

Two recent polls have also shown a decrease in the PQ share of the vote and an increase for the CAQ. So in the new year, another challenge facing Lise will be figuring out how to fight off Franois Legault and his party.

Franois Legault

The Coalition Avenir Qubec leader is breathing a little easier as he heads into the New Year.

The relief came when the CAQ held on to its seat in Arthabaskain the December byelection.

He's come a long way from 2015, when after losing a key CAQ seat in Quebec Cityin a byelection race Legault admittedly to seriously thinking about quitting politics.

Now that the party appears to be hanging in, the CAQ needs to make gains.

Legault would have loved to beat the PQ in the Saint-Jrme byelection.The mainly francophone, suburban Montreal riding is exactly the kind of placethe CAQ needs to find votes in order to win the next election.

But that would be a long shot. TheCAQ is still a young party compared to the Liberals and the PQ, and it doesn'thave the same machine or the same ground game as the two established parties.

Legaultsays building that machine so that the CAQ can be competitive in 2018 will beone of his party's biggest challenges in the year ahead.