Phase 1 of plans to revamp Montreal's old Molson brewery elicits cautious approval

Developers have unveiled plans forthe first phase of a project to turn the landmark site of the old Molsonbrewery into a bustling new neighbourhood.

But heritage activists are questioning whether what's on the drafting table can be transformed into the affordable, vibrant, socially mixed neighbourhood that's being touted,all while maintaining Montreal's industrial legacy.

Preliminary plans forthe first phaseof the redevelopment project show several symbolic elements of the historic building, including the Molson sign and the large clock on the west-facing side of the building,will remain part of the Montreal skyline.

The sprawling site, equivalent to nearly 11 Canadian football fields, has been a fixture on the banks of the St. Lawrence River on Notre-Dame Street since 1786.

In 2017, Molson-Coors announced it would be moving production to Longueuil on Montreal's South Shore.

The consortiumof developers handling the project, formedbyMontoni,GroupeSlectionand Fonds immobilier de solidarit FTQ,acquired the land in 2019 for $126 million and spent the past two years assessing the various criteria to creating the mixed-use project.

They are pitching plans to incorporate up to 6,000 residential units as well as more than one million square feet of commercial and office space an area the size of Fairview Pointe-Claire shopping centre. Some of the oldest parts of the site will house new administrative offices for Molson-Coors.

The project will also incorporate lands belonging to the Socit d'habitation et de dveloppement de Montral, which will be reserved for social andaffordable housing forming 20 per cent of the site's residential developments.

Ron Rayside, a Montreal architect, is cautiously welcoming some aspects of the plan, but says there are concerns about how affordable the area will actually be.

"There are issues about ... allowing for social housing and affordable housing as well as private housing and the whole mix of offices ... how that's going to work to really create a part of a whole new neighbourhood."

Rayside says it's important the community see some sort of cohesion in all the developments, including things like access to the Jacques-Cartier Bridge and other important mobility questions.

"I think it'sstarting in a reasonably good way, but a lot of social issues will be coming along," he said.

Montreal's executive committee member responsible for urban planning, Robert Beaudry, says social housing is integral to keeping the area accessible to everyone.

"You have to develop affordable housing, social housing, family housing so it's going to be the key to keeping the [social mix] in this sector of downtown Montreal," he said.

Beaudrysays a civic hub with a school, apublic park overlooking the river and a waterfront promenade are also part of the plans. He says he willcontinue listening to the population and their needs at public consultations.

Development to take 8-10 years

Demolition is slated to begin this spring on the oldest portion of the site, called thelot des Voltigeurs,considered to be the founding location of the brewery.

According to a release this week by the consortium,much of the focus will be on showcasing the legacy and heritage of this area.

"By highlighting this heritage, the consortium aims to create a dynamic, innovative and diversified living environment while ensuring the sustainability of the existing lot des Voltigeurs built environment," the release reads.

The dismantling of the site's siloswill begin in the coming weeks. Butdevelopers saytwo silos, the oldest of which dates back to 1973, will be kept and enhanced in the development project, which is expected to stretch out over the next eight to 10 years.

'The details aren't very specific'

Despite the project receiving a positive response from the Ville-Marieborough'surban planning advisory committee, known as the Comit consultatif d'urbanisme (CCU) last month, some say they're waiting to hear more before fully backing the project.

"For now, the detailsaren't very specific.We don't know the materials;we don't have views on everything,"saidTaka Baillargeon, assistant director of policies for Heritage Montreal.

She applauds the developers, however, for working with "excellent experts of conservation of heritage buildings," which she says is evident in their plans.

"They keep the chimney, they keep the clock, they keep the sign these are very important markers when you come in Montreal.

"It's the entrance of the city basically."