Covered Bridge Potato Chips keeps the snacks coming with makeshift plant - Action News
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New Brunswick

Covered Bridge Potato Chips keeps the snacks coming with makeshift plant

Six months after a fire burned the Covered Bridge Potato Chips company, owner and CEO Ryan Albright has turned a warehouse in Woodstock into a makeshift production plant.

A fire destroyed Hartland company's factory in March, leaving questions about production and jobs

Covered Bridge Potato Chips rises from the ashes to bring back signature crunchy snack

2 months ago
Duration 4:19
The CBCs Jeanne Armstrong gets a tour of the new makeshift factory in Woodstock, where chips are back in production after the original plant near Hartland went up in flames in early March.

In a large warehouse in Woodstock, the smell of salt and vinegar overtakes anyone who enters its doors.

At first glance, the operation might look like a typical production line forcrispy potatochips.

In reality, it's the resultof nearly six months of creativity and resilience on the part of the people who work at theCovered Bridge Potato Chips company.

Fire destroyed its main factory near Hartlandin March, and owner and CEO Ryan Albrightsaid the months since have "definitely been a roller-coaster."

a man in a hair net stands in a warehouse
After a fire burned the Covered Bridge Potato Chips company in March, owner and CEO Ryan Albright turned a warehouse in Woodstock into a make-shift production plant. (Jeanne Armstrong/CBC)

"To sit there and watch the factory that you spent 18 years of your life [on] burning to the ground, that was really tough," Albright said. "I watched the fire for about an hour, until I had enough of watching it."

Only a few days after the fire, the company outlined a plan to startproducing chipsagain.

Local companies helpset up makeshift operation

Awarehouse in nearby Woodstock, which the company bought years ago, has been transformed into amakeshift seasoning station.

Covered Bridge is nowsending russet potatoes to six different chip producers in Canada and the United States who have been trained in how to produce chips with the company's signature crunch.

The producers then send those plain,fried chips back, so they canbe seasoned, packaged and shippedby Covered Bridge.

"Wealmost sold it a few years ago, andI'm really glad we didn't because we definitely needed it now," Albright said about the refurbished warehouse.

boxes show colorful chip bags lined up
Only five and a half months after a fire burned its plant in Harvey, Covered Bridge Potato Chips are now being produced in Woodstock. (Jeanne Armstrong/CBC)

He said the company bought the building in 2011 and was using it to store chip bags, boxes and other raw materials. Withinga few weeks ofthe fire, Albrightsaid, his team washard at work gutting the entire facility.

The operation is now up and running, but sourcing the needed equipment was not easy.

Typically, Albright said, the lead time to get the machines required for the seasoning process would be about a year.

With no time to spare, the company enlisted the help of local companies which fabricated make-shift machines that haveallowed staffto keep the flavours rolling.

He said operations will likely remain at the Woodstock plant for a year, maybe even two, while they assess where and when they can rebuild thefactory.

"I think as an entrepreneur ... there's only two things you can do: one, you can just give up, or two, you deal with it and just keep pressing on."

Employees thought the incident would be "a job-ending fire"

Albright still doesn't know what caused the fire March 1 but said the investigation is continuing. He believes it likely started in a fryer.

No one was injuredbutthe incident left employees uncertain about the future of their jobs.

ShayonSiriwuardhana has worked for Covered Bridge for nearly five years. He was one of the plant supervisors evacuated from the plant when the fire broke out.

a man in a hair net and beard net stands in a warehouse
ShayonSiriwuardhana was supervising a section of the Covered Bridge Potato Chips company the day staff were evacuated due to a fire. (Jeanne Armstrong/CBC)

"After like twenty minutes into it, I knew it [was] going to be ... a job-ending-fire kind of a deal," he said. "That's what we all felt at that moment like tomorrow, there's not going to be work anymore."

Albright said that when the fire hit, the company had between 195 and 200 staff. The week of the fire, he said they had to lay off about 120 people.

Nearly sixmonths later, Albrightsaid the team is back up to about95 employees, and he expects that number toreach 100 in the coming weeks to support production in Woodstock.

"You see how far we've come in [a] few months over here," Siriwuardhana said. "That was the fire burning in us to keep going forward."

As for next steps, Albright is hoping to add a fryer to the new space in Woodstock so they can again makechips in-house.

With files from Jeanne Armstrong, Information Morning