How one newcomer came to feel more at home in New Brunswick amid the pandemic

Before settling down in her new Canadian city, Sarah Taher was warned by other immigrants that people might not like her because of her hijab.

But Taher wanted to make the best of it. So she immediately started volunteering at the public library and local soup kitchen in Fredericton.

"There are a lot of assumptions when people see a woman in hijab. Not competent. Not professional. Ignorant. Not able to speak English. On government support. Lazy. Trying to take advantage of the benefits they're getting," she said.

Taher and her husband, Omar, are originally from Egypt.

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The couple was living in Dubai for four years, where they worked as engineers. They livedwith their three children, Hafsa, 12, Abdullah, 8, andMousa, 6, when they decided to move to Canada almost a year ago.

But oncethe 34-year-old arrived,she admitted to falling into deep depression.

"I was in the lowest point in my life."

She was far away from family, friends andalwaysquestioningwhether the move was the right decision.

"I did not feel accepted or that I belonged here," said Taher, wiping away tears."I honestly lost trust in people."

But she kept going.

'Nothing to lose'

From hijabs to face masks: Fredericton entrepreneur shifts business plan to survive pandemic

4 years ago

Duration 2:26

This Fredericton entrepreneur from Dubai knew shed have to shift her hijab businesss plan in order to survive the pandemic, so she started selling face masks.Taher wanted to start a new life for her family in Canada that included safety, human rights and a bucket list item learning to sew.

So she practised with the help of online tutorials.

The mother of three also took sewing lessons from a woman in Oromocto. The restshe learned on her own.

She started making flowery hijabs and scrunchies made from chiffon or crepe fabric, which she sold from her business, Sufeya,at the Northside Market in Fredericton. Some customers would buy them even if they didn't wear the hijab or stop by just to say hi.

All of these things helped me heal and somewhat gain some trust, that this community can be my home, at some point.- Sarah Taher, entrepreneur

She even started a blog to "create a voice for herself" as a newcomer in Fredericton and help other immigrants in a similar situation.

There she talks about wearing the hijab in public and shares a story about89-year-old Mary Verne, who invited herfor tea and cookies after finding Taher crying on the street.

"I started to see light at the end of the tunnel."

Then COVID-19 hit.

Sales started to drop andthe local market closed.

But with the support of a close friend and fellow entrepreneur, she decided to get into the mask-making business and see what happens.

"I had nothing to lose."

Stitching together masks, hijabs and scrunchies

Now, in between preparing snacks for her three children who stay home from school, she started stitching together dozens of homemade masks.

"I sold more masks than I sold hijabs," she said. "And I was like, 'OK that's good. This is a good opportunity for me to grow my business and make more connections and have more customers.'"

Inside her office, a sunny room that sits at the front of her northside home, it takes her about 15 minutes to make a mask on her sewing machine.

"Assuming that I don't make a mistake," she giggled.

Her husband's office is right across the hall, but Taher said she seriously considered sharing his office space so they could be closer together.

She has different cotton fabric piled neatly on her sewing table. There aresheets of plaid, bright orange and red with white polka dots, plaid and colourfulflowers. Her white sewing machinealso sits on the table beside a box filled with green, red, yellow, navy and white thread.

Once her masks are complete, shesells them online to people across Canada. And if a local buyer is interested, her husband will personally deliver the products himself.

Sewing leads to healing

Taher said her new business has made her feel more connected to the Fredericton community.

"Doing business with people helps you build bridges. Helps you build some trust and people do know you and you know them and I started to feel like I am just one of them," she said.

"They buy from me. I buy from them. We discuss things. We help each other."

Eventually she's hoping to expand and sell a variety of products, such as clothing and accessories.

She's even entertaining the idea of starting a YouTube channel aimed at helping immigrants arriving in Fredericton and promoting diversity.

"All of these things helped me heal and somewhat gain some trust, that this community can be my home, at some point."