New 'social' lab focuses on retaining and attracting immigrants in N.B.

A new lab at the Pond-Deshpande Centre at the University of New Brunswick is hoping to help attract more immigrants to the province and then retain them.

"Think about a research lab or a science lab, a sociallab is not so different from that," said AlexLeBlanc, executive director of the New Brunswick MulticulturalCouncil.

The plan for the Economic Immigration Lab is, in part,to work with local employers to create better pathways to localjobs.

""There area number of studies that show that international students would like to stay in the community in which they study at a rate of anywhere between 50 to 60 per cent,"said LeBlanc.

Providing an incentive forinternational studentsto stay and make their home in the province willin turn help address New Brunswick's problems with stagnantpopulation growth and taxation.

LeBlancsaid the New Brunswick government, the New Brunswick Business Council, City ofMoncton, and the Association for Francophone Municipalities are all at the new lab's leadership table.

"Employers have a unique perspective when they are trying to bring in internationally trained workers into their businesses," he said in an interview with Shift NBThursday. "Municipalities have an important lens, these are the physical communities in which people choose and live in."

The lab is hoping to recruit between 30 and 50 people to help focus on key issues that make it difficult for immigrants to settle inNew Brunswick. The council will come up with ideas and possible solutions to improve attraction and retention.