From class project to St. John's tech startup: meet Creatros

The story of Creatros begins as so many 21st-century tech success stories do: brilliant minds meet at a university and come up with a big idea that could make them rich.

But instead of taking that big idea to Silicon Valley to live venture-capitally ever after, the three minds behind thisstartup took things in a different direction.

Arif Shaikh, Monjur Ul-Hasan and Ashley Sullivandecided to build their information technologybusiness right where it began, in St. John's.

"Geographical location is not at all a limitation for us," said Hasan.

"It's IT, and IT doesn't need to be anywhere. All it needs is access to the internet."

Besides, in the borderless world of tech, the city is gaining a reputation of its own, as St. John's companieshave landed recordbusiness deals, and launched innovative products.

Sullivan agreed. "We're proving that you can headquarter a successful big companynot just a small company, and then you move on. You can actually continue your growth here." she said.

Paths cross on campus

The three founders met atMemorial University, arriving thereby very different paths. Those pathscrossed on campus in 2016, when they were randomly teamed up for a group project in an entrepreneurship class.

"There was no way we would have ever met, any other way," said Sullivan.

"We come from totally different worlds. There's no other way we would have found each other."

Shortly after, the triodiscovered that they each brought a unique set of skills, and heavyweight resums, to the table.

Newfoundland is showing a great potential.- Monjur Ul-Hasan

Shaikh, originally fromIndia, had a background in business, along with aPhD in management science from Kent Business School in London, England. Hasan, a tech expertfrom Bangladesh, had previously worked in the IT department of a global company, and is working toward a PhD in artificial intelligence and machine learning at MUN.

Sullivan, from Grand Falls-Windsor, holdsdegrees in physics and engineering. But she also had a unique life experience that gave her an edge in solving daily challenges:she grew up using a wheelchair, and creatingher own tools and hacks out of necessityto help her navigate the world.

"I've always made things,devices for myself, 'cause there's a lot of lacking in the market for disability things," Sullivan said.

in the classroom, they realized that their complementary skills included everything a real company needed. Afterward, the group decided to keep working together, andturn their class project into a business.

Shaikh became the company's chief executive officer, Hasan the chief technology officer and Sullivan the chief operating officer.

What does Creatros do?

From their prior experience, Shaikh and Hasan knew that many tech companies struggle with a seemingly-simple task: assigning the right person to the right job.

Shaikh saidthat's in part because in IT, workers are constantly learning new skills at a rapid pace.

"These skills they acquire, without exaggeration, they can learn every skill in two of three days." he said.

"It's very difficult to actually keep track of this learning and how they can be best utilized."

It's a particular challenge for large companies that have hundreds of developersscattered over multiple locations.

Problem, meet solution.

Creatros makes a software tool that integrates into a business's project management system. Using artificial intelligence, the tool creates a searchable inventory of developer skills.

You can think of Creatros as "more of a Google inside your project management system," said Hasan, pointing out that via a simple search bar, he can find people who know specific coding language and see their experience with it.

With thegiant scaleof modern multinational companies, even small efficiencies can lead to big savings of time and resources, said Sullivan.

"For managers, they can assign the proper teams with the proper suited skills, so there's no skills gaps in those teams, so there's no project delays." she said.

Genesis Centre 'makes a big difference'

As they look to help others find the right person, the founders know they've already the right place to build their business.

Creatros is headquartered at MUN's Genesis Centre, where many local tech companies have taken their first steps.

"The Genesis Centre provides a lot," said Sullivan.

"Instead of sitting at home in your basement, trying to plug away, having somewhere to go where you feel like you have a job, and it's real, and people are supporting you and getting excited about it, that makes a big difference."

It's not just the gleaming office space at Memorial's new Signal Hill Campus, or the access to support staff and professional facilities.

Thebest part, said Sullivan, is the support and camaraderie that comes from being surrounded by fellow entrepreneurs, and access to the fast-growing network of Genesis Centre alumni, like Verafin, whichis now Canada's largest fraud detection company.

"You can go out and have coffee with somebody who is hugely successful, and basically they don't know who you are. But you're one of them, because you're coming up in their footsteps and they're very supportive that way." Sullivan said.

"Newfoundland is showing a great potential, and this is because the ecosystem is really good and we've figured it out," said Hasan.

With that support inSt. John's, it feels like the world is already at Creatros' doorstepwithout ever having to book a plane ticket to California.

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