Yes, there are 'greener' poppy options, but they are limited by legion trademark rules

The Royal Canadian Legion distributes more than 19 million poppies a year, which in turn raisesmillions of dollars in donations to support veterans and their families.

But asconcernabout single-use plasticsrise, some people are opting for alternatives to the ubiquitous plastic poppy.

Heather Sealey, owner of the Itsy-Bitsy Yarn Store in Whitehorse, said there'sdemand for more sustainable options. She recently started selling felted poppies, commission-free, on behalf of a local crafter.

She said she was inundated by interest as soon as she posted an image of the poppies on social media.

"I was getting messages left, right and centre asking me to hold one for them," said Sealey.

But it didn't take long beforethe Whitehorse branch of the Royal Canadian Legion contacted Sealeyand told her to stop selling them. That's despite $2 from every $10 poppy going toveterans' organizations.

Nopoppies for profit

The legion holds a trademark on the poppy when used as a symbol of remembrance, which includes "any colour or configuration."

While there is no rule against people making and wearing their own poppy, commercial activities are not allowed.

"Generally speaking, the only place that can distribute poppies for donations isthe legion," said Nujma Bond, manager of communications for the legion headquarters in Ottawa. "No one is allowed to sell them for a profit."

Sealeywas surprised to learn about the trademark, but reluctantly stopped selling the feltedpoppies.

"I do find it a bit frustrating because people do want this alternative option instead of a disposable option ...I thought it was a great idea to do fundraising for the legion but I'm not sure going forward what we can do."

Sanctionedalternatives

There are some legion-approved options that diverge from the typical poppy. The organization's online Poppy Store sells three styles of handcrafted poppies made by Indigenous artists, as well as brooches fromglass and clay.

Of course there's no rule against re-using a poppy year after year, but everyone knows how easily they fall off. After controversy about a commercially-made pin created specifically to secure poppies in place,the legion started distributing their own through some of its local branches.

Anothersuggestion, from Zero Waste Canada, is to put an inconspicuous piece of cork on the end poppy pin, to hold it in place.

Biodegradable poppy on the way?

The current poppy is made of a 100 per centpolyester-nylon mix, which might be recyclable in some municipalities, but the legion islooking into more eco-friendly materials for its poppies and wreathes, according to Bond.

She said that includes biodegradable materials, like paper with a wax coating. She said they need to ensure it wouldbe strong enough to withstand wear and tear and the manufacturing process.

Barb Hetherington, director ofZero Waste Canada, is pleased thelegion is thinking about how it can reduce waste. She said if they make a biodegradable poppy, they should make sure it's compostable in every community.

"We obviously want to support the work of the legion," she said, "But if we can help them come up with other strategies ... that don't create waste, we would like to do that."

The legion said it will be at least two years before a new poppy is ready for distribution.

Bond said another option for people to consider is the digital poppy, which the legion launchedlast year as another way to donate.