Saskatchewan slang video a big hit

A video that purports to examineSaskatchewan slang is really ...givin'er snoose on the internet.

The humorous production by theInsightrix polling company has already received more than 48,000 page views since being published Feb. 27.

• Click here to see the video

In it, an alleged competitor of Insightrixholds a focus group featuring a variety of Saskatchewan types, including a wheat farmer and a Rider fan with a watermelon helmet.

They proceed to baffle the pollsters by speaking Saskatchewan slang.

"Truth is, the grids could use some work, eh?" says the farmer, whose words are "translated"in subtitles.

Vico (chocolate milk), bunny hugs (hooded sweatshirt) and gotch(underwear) also make an appearance.

Saskatchewan filmmakerHuwEvans, who was contracted to make the commercial for Insightrix, says he spent about a week researching the various terms, mostly on the internet.

"This isn't an academic paper or anything," he said."And the trouble is of course that people in Saskatchewan, we may know the words, but we don't know it's unusual."

(Note: "Give her snoose,"a phrase made famous by formerpremier Grant Devine, means increasing power or speed.)