'The 6,' 'T Dot' could be new 3D signs to pop up in Toronto

The 3D Toronto sign in Nathan Phillips Squarehascreated countless selfie opportunities for Torontonians, and a proposal byCoun.Norm Kelly could giveresidents more chances to up theirselfie game by adding 3D signs around the city.

• Toronto sign returns to Nathan Phillips Square

Kelly has proposed three more 3D signsthat would read: "The 6", "T.O." and "T Dot."

"Increasingly, cities are finding their appeal lying in fields like art, culture, music, all these sort of social amenities that people enjoy," Kelly told CBC's Here and Now on Tuesday afternoon.

Earlier in the day, the city's economic development committee approved Kelly's request to explore his proposal. If the committeecomes back with a favourable report on the project, the new signs could start popping up around town by spring, Kelly said.

First, however, Kelly and Coun. Justin Di Ciano, who supports theproposal, are intent on finding private sponsors to pay for the signs. The cost of each letter of the Toronto sign was $13,000, Kelly said.

Kelly said his idea, which was first presented to council in early November,was inspired by the success of the Toronto sign, which first went up during the Pan Am Gamesand will remain outside city hall due to its enduring popularity.

"It became so popular, if I may use the word famous, as well, in that location, we decided to keep it there," Kelly said. "That got me thinking about how other variations of that sign in younger language --'The6,' 'T Dot' and'T.O.' -- might be able to find a similar audience and reception."

Kelly envisions "The 6" going up at Yonge-DundasSquare, the "T.O." sign in the entertainment district, and a "T Dot" sign on the waterfront.

Kelly and Di Ciano believe more signs will expand the city's branding opportunities, and reinforce the modern, "cool" Toronto brand.