Ottawa announces nearly $8M in funding for Tourism Toronto

Tourism Toronto is set to receivenearly $8 million in federal funding.

In a newsrelease, the federal government announced thatit will invest$7.9 million to support the tourism agency's marketing efforts becausetravel and tourism-related activities have been brought to a standstill due tothe COVID-19 pandemic.

"Our tourism sector and the 1.8 million people it employs across Canada have been hit hard by
COVID-19, and we're here for them," Melanie Joly, minister of economic development and official languages, said in the release.

The funding, which will be delivered in partnership through FedDev Ontario and the Tourism Industry Association of Ontario, is part of more than $70 million of federal support to tourism programs around the country announced on Sunday.

The support comes fromthe Regional Relief and Recovery Fund, a national $962-million fundaimed at supporting businesses and organizations that are unable to access other existing measureslaunched earlier in Mayin response to the pandemic.

Bars and restaurants are closed to dine-in services and tourists attractions have shuttered since Ontario declared a state of emergency back in March.

Province likely to lose 50% of tourism revenue this year

With aboutone in 11Canadians employed through tourism, Jolysaid it's important to support those who have been affected the most.

"Tourism is a very big industry," shetold CBC Toronto on Sunday.

Joly says the money will help businesses to pay forpersonal protective equipment, retool facilities, and help "welcome Ontarians" back into the province.

"Our message to the sector and those whose livelihoods depend on it is clear: We're working with you to mitigate the impact of COVID-19. We're working with you as our economy reopens so we can come back strong," Joly said.

Beth Potter, president and CEO ofTourism Industry Association of Ontario (TIAO), saidthe industrybrings in $36 billion annually across Ontario.

Due to COVID-19, Potter saidthe province is looking at losing just over 50 per cent of that revenue in 2020.

Additionally, she said about 65 per cent of Ontario tourism businesses are closed and some 38 per cent of jobs have been lost.

Potter saidTIAO is now working with destination marketing organizations across the province "to bring Ontarians to their local communities."

"We're really pushing Ontarians to getout and explore this summer, to go parts of the province you haven't been to."

Industry facing long road to recovery: Tourism Toronto

Andrew Weir, executive vice-president of Tourism Toronto, saidmoney allocated for Toronto will go toward marketing businesses that have found ways toreopen partially or offer"alternative experiences."

"The tourism industry was probablyone of the first industries to be hit and is probably facing one of the longest roads back of all the different economic sectors," Weir said.

By injecting funds back into the industry, Weirsaid it can begin to make the public aware of how businesses have started to adapt and move toward a gradual reopening.

And in order to do that, he says "you simply need resources, you simply need money to reach widely."

But with Canada's border closed tonon-essential travel until at least June 21, Weir said: "There's a long process ahead."

"This is a city that has always welcomed visitors, and we look forward to continuing to do that," he added. "It's a start."