Car designers push new tech to target young drivers

Hey Alexa, start my car.

Turning on a vehicle from your bedroom by simply using your voice or telling your car to adjustyour home's temperature as you're drivingfrom work are just some of the latest tech trends automakers are using as they attempt to targetyounger demographics.

Car designers are pulling out all the stops at this year's North American International Auto Show, and CBCWindsor teen correspondent KegunMorkinwas there to find out more.

The 15-year-old spoke with a number of majorautomakersto find out how a car's design, both inside and out, appeals to people like him.

Alexain your car

Toyota is planning to be the first automaker to integrate Amazon's Alexa-controlled Echo smart system that can connect to both a vehicle and your home.

Toyota Divisiongroup vice president and general managerJack Hollis, tells Morkinthe secret to speaking to a younger audience.

Want young buyers? You need tech, says Toyota

6 years ago

Duration 0:53

Kegun Morkin finds out what Toyota has to offer young people like him.

'Every crease has a purpose'

Other automakers focus heavily on the physical design or "sex appeal" of a vehicle when thinking of younger buyers.

Emile Korkor,brand manager for Acura Canada, explains toMorkinthat delicate balance needed in a good design.

Acura goes for 'sex appeal' to attract young buyers

6 years ago

Duration 0:19

Kegun Morkin asks about Acura's design.

Connected cars

Ford isfocusing heavily on attracting those who may have passengers watching TV, or havea laptop anda cell phone and tablet within reach.

FordEcoSportbrand manager Cristina Aquino explains to Morkin how you can stay connected through your car.

How Ford cars will keep you connected

6 years ago

Duration 0:35

Desperate for Wifi? Ford tries to get young buyers through connectivity.

Upgraded featuresbecome standard

The quest to attract young car buyers is becoming so competitive, some auto companies are making certain design features standard that you may pay extra for in other brands.

Chad Heard, public relations senior manager forHyundai tells Morkinabout the upgrades.

Hyundai baits young buyers with features

6 years ago

Duration 0:22

Kegun Morkin finds out what Hyundai 'upgrades' come in their standard vehicles.