Bobby Heenan, legendary pro wrestling manager, dead at 73

Bobby Heenan, the legendary pro wrestler, manager and colour commentator known by his nickname The Brain,died Sunday after having been diagnosed with throat cancer. He was 73.

WWE confirmed reports Sunday evening, saying he was "regarded by many as the greatest manager in sports-entertainment history."

He was widely considered one of the best talkers in the history of professional wrestling, known for his ability to get underneath the audience members' skin with his wickedly sharp wit.

But this was balanced by his willingness to be regularly humiliated on television, like a grown-up schoolyard bully,by audienceheroes such as Hulk Hogan or the Ultimate Warrior.

"Such was his talent that he often made viewers want to root for the bad guys," writes Deadspin's Dan McQuade.

"His deadpan delivery of obviously buffoonish lines like when he called himself 'Indiana's favorite Bobby' is the standard all wrestling commentators must be judged against."

Over his decades-long career, Heenangained worldwide notoriety as a sneering, onscreen manager advocatingfor wrestler "villains" such as Ric Flair, Curt (Mr. Perfect)Hennig and Andre the Giant.

He then transitioned into the announcer's booth for World Wrestling Entertainment (then called the World Wrestling Federation) and, later, World Championship Wrestling.

Along with his broadcast partner, thelateGorillaMonsoon,Heenan was perhaps best known as one-half of the WWF'smain announcing duo through the 1990s.

Heenan was inducted into the WWE's Hall of Fame in 2004.

Two years earlier, he had been diagnosed with throat cancer, which dramatically changed both his physical appearance and his trademark voice. He subsequently underwent reconstructive surgery on his jawand had dealt with other health problems in the latter years of his life.

Wrestlers, commentators and colleagues have eulogized Heenan on social media, praising him as one of the best performers in the business.