Unpaid Fyre Fest caterer in Bahamas gets over $90,000 in donations after doc profiles scam

A GoFundMe campaign to help an unpaid restaurant ownerin the Bahamaswho says shefed thousands of unhappy people during the disastrousFyre Fest music festival in 2017 has received over $90,000 US in donations.

The page, which has been verified as genuine, has a target of $123,000 to help Maryann Rolle, who appeared in ahighly publicized Netflix documentary released last week about the infamousluxury music festival that turned into Hunger Games-like conditionsfor visitors.

Guests arrived expecting concerts by big-name stars in paradise, but found chaos, inadequate shelter and very little food, while most of the musical acts had cancelled. Rolle said her restaurant, Exuma Point,was forced to pick up theslack.

"I pushed myself to the limits catering no less than a 1,000 meals per day," Rolle wrote on the page. "Breakfast, lunch and dinner were all prepared and delivered by Exuma Point to Coco Plum Beach, and Roker's Point where the main events were scheduled to take place."

From aspirational promotion to jail time

Netflix'sFyre: The Greatest Party That Never Happenedchronicles the social media buildup of what was advertised as an extravagant weekend island getaway for millennials and eventuallylanded its main promoter, Billy McFarland, in jail for fraud.

Some of Instagram's biggest influencers, includingKendall Jenner and Bella Hadid, had helped promote it along with rapper Ja Rule. When party-goers arrived on the island of Great Exuma selected last minute after event organizers were kicked off another Bahamian island they found limited drinking water, no electricity andemergency shelter tents sopping wet from a rain storm.

Rolle's plea for help after suffering a financial loss she describes as "embarrassing to admit" has begun trending, raising tens of thousands of dollars in less than a week since the documentary's release.

Some commenters on the site questioned thetarget amount and whether it might be anotherscam (one user posted: "Billy?...Is that you?!"), but more than 3,000 people have contributed. GoFundMe identified the page as legitimate.

The Fyre Festival schemewas put further under a microscopeby the release of another documentary last week on Hulucalled Fyre Fraud, which further examines the aspirational traitsthat appealed to millennial culture and allowed the festival to sell out despite a high price tag.

Red flags around similar tactics on Instagram

Some of the shady tactics used in the lead-up tothe Fyre Festival arenow raising alarm bells on a smaller scale around another Instagram personality,27-year-old Caroline Calloway, who announced to her 830,000 followers she was arranging"creativity workshops" around the U.S. for $165 per ticket which would include a homemade lunch, craftwork and "teaching."

After facing increasing criticismfor not being able to book venues or deliver on many promises, she cancelled the rest of the tour and apologized. Scottish journalist Kayleigh Donaldson's Twitter thread about the ongoing situationhad a hand in forcingthe influencer to admit the events were doneout of "greed."

Two days later, on Jan. 16, Calloway said she would beresuming the seminars and started selling $20 T-shirts with the words: "Stop Hate-Following Me, Kayleigh."

'Never looked back'

Both Fyre Fest documentaries showed how few people seem to havesympathy for young people who got conned out of their money over promises of capturing ideal Instagram shots. One tweet following the fiasco showcased in the Netflix film read: "Every time a rich kid is scammed, an angel gets his wings." But the fallout also showedthe collateral damage to local peoplewho are still paying the price nearly two years later.

Rolle explained the debt ruined her credit and left her in a "big hole." She had to pay all her workers herself, who she said were preparing and serving food around the clock for the festival with no compensation from organizers.

"I had to literally pay all those people," she said in the Netflix documentary. "I went through about $50,000 of my savings that I could have had for a rainy day. And they just wiped it out. And never looked back."

"They really, really, really,really hurt me."