Facebook users urged to donate organs

Facebook's new organ donationinitiative hopes toinspireusers to share what's inside of them on a whole new level.

CEO Mark Zuckerberg, who launched the campaign on ABC's Good Morning America on Tuesday, said the program should make it easier for interestedpeople toregister and to encourage their friends to do the same.

"Starting today, you can add that you're an organ donor to your timeline, and share your story about when, where or why you decided to become a donor," Zuckerberg said in a statement.

"Even one individual can have an outsized impact on the challenges facing another, and on the world."

Users in the U.S. and the U.K. will be abletosign up fortheir local registries and call attention to their pledge on the social networking site. Those who are already registered can also highlight their commitment.

Zuckerbergis championing the cause partly because his late friend Apple Inc. co-founder Steve Jobs was a liver transplant recipient. Hiswife, Priscilla Chan, who is completingher medical residency,also helped inspire the project.

"This is an important event in people's lives, and we want to make it simple," he said in the ABC interview. "We can be a big part of helping solve the crisis out there."

Canadiantap power ofweb for organ campaigns

Right now, about 4500 Canadians are on waiting lists for organ donations, and donor registration rates vary across Canada.

Everyprovince has its own ways of handling organ registries, but many have turned to the internet and social mediato reach out to potential donors.

Just under a week ago, Alberta Health Serviceshosted an hour-long discussion on Twitterwhere participants could ask questions about organ donations and receive answers in real time from a transplant surgeon.

"Donation has been a bit of a challenge for us in Canada," said Dr. Norman Kneteman.

"It's been relatively stagnant for a few years, and in fact in Alberta it's been falling for the last several years," he said.

'Guys! This is amazing news! Couldn't have come at a better time, with all this awareness!' Hlne Campbell, lung recipientreacts to Facebook's news

"Because of that, we now are in the unfortunate situation of having about one person in five who gets listed for a transplant who in fact dies before they have the opportunity to go forward with the transplant."

Currently there are 786 Albertans waiting for organ or tissue transplants.

Meanwhile, in Manitoba,thousands are registering with an online organ donor database launched last week.

Sign Up for Lifehas attracted over3,200 registered users since it went online on April 23, according to health officials working on the website.

Organ donation efforts recently received another boost fromHlne Campbell, a young Ottawa woman who gained fame for her internet-based campaign that won the approval of celebrities like Ellen DeGeneres and Justin Bieber.

She recentlyunderwent a successful double lung transplant. Many Canadians are following her recovery on her website,alungstory.caand on Twitter @alungstory.

Campbellwas among those who reacted to Facebook's new campaign, tweeting, "Guys! This is amazing news! Couldn't have come at a better time, with all this awareness!"