Moto G aims to be the $200 smartphone you actually want

Motorola Mobility todayannounced the Moto G, a new entry-level Android smartphone designed for emerging markets. The company is hoping to change the image the world has about this class of phones.

With its bright 4.5-inch display and fast processor, the Moto G boasts an impressive price for whats inside: $200, unlocked and off-contract.

Most people in the world cant afford a $500 or $600 phone, saidDennis Woodside, CEO of Motorola Mobility viavideoconference from the phone's main launch event inSo Paulo, Brazil,a country where Motorola has been active for 40 years.

Motorola estimates that next year, 500 million people around the world will be buying a smartphone in the $200 range.

The problem is that the experience that smartphones [in that range] provide [is]really, really bad," Woodside said. "We believe half a billion people deserve better...Full access to mobile internet is a right, not a privilege.

Typically, entry-levelsmartphones are targeted at developing nations and offered at lower prices than the higher-end phones that are popular in North America, such as the Apple iPhone and Samsung Galaxy series. Most Android phones in the entry-leveltier tend to have dated software.

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Akey selling point of the Moto G isit runs the latest version of Android, 4.3 Jellybean, with a promise of upgrading to 4.4 KitKat by January of next year.

The phone also packs a quad-core processor, where most mid-tier phones are dual-core. The 720p display is also made of Cornings Gorilla Glassa standard in durability in the industry.

Design similar to MotoX

This is the second device that Motorola Mobility has launched since it was bought by Google, and it bears a lot in common with its older brother, the Moto X. Just like the X, the Moto G is heavily customizable and comes with a range of colourful accessories.

At a launch event at Google's Toronto office Wednesday,Odile Guinot, general manager of Motorola Mobility Canada, saidthe similarities in design, such as the curved back, were intentional.

Your hand is not flat! she joked, adding that a lot of audience research and testing was done on the Moto G.

People were very clear about what they wanted:A great display... They also want the phone to keep up with themyou know, to multitask. And weve really focused on a simple user interface, free of extra pieces.

The target market for this device, according to Guinot, are consumers that may not be able to afford a $600 device or dont want to be tied down to a contract.

Canada is moving into the era of the two-year smartphone contract with the new CRTC Wireless Code, which goes into effect on Dec.2. As a result, carriers could raise prices.

WIth a $200 unlocked option, consumers could bring their own device to carriers and pay less monthly than if they chose a subsidized phone.

The Moto G launches in Brazil and parts of Europe today, and within the month in Canada. Telus and its discount carrier, Koodo are currently the only Canadian retail partners. Motorola hopes to have this phone in more than 30 markets around the world by next year.