Women's Health Magazine bans 'bikini body' from its cover

Women's Health Magazine announced it is ringing in the New Year with some body-positive changes to its magazine covers.

In a letter from editor Amy Keller Laird, the popular Americanwoman's magazine announced that it'srelegating the coverlines "bikini body" and "drop two sizes" to its back catalogue. Earlier this year,the magazine ditchedthe words "shrink" and "diet" from its cover page as well.

The move was the result of a reader survey thatsuggested not only dumpingthoseterms found offensivebut using ones like "toned," "strong" and "sexy" more often.

Unrealistic weight-loss goals

In her editorial, Laird referred to "bikini body" as a "misnomer" and "unintentional insult" that implies only a certain body type should wear a bikini, while sheclaimed"drop two sizes" encourages rapid, unrealistic weight-loss goals.

"We never want to be that type of women's magazine," Laird wrote.

Thisyear alsosawParis implement a requirement that models providea doctor's notestating they weigh enough to walk the runway, a teen Instagram star abandonsocial media celebrity andapopular runningmagazinefeaturea plus-size modeljogging on its front cover,challengingperceptions of what it means to be "fit" in an image-obsessed world.

And asplus-sizemodel Tess Holiday points out, there's only guaranteed way to get a bikini body anyway put a bikini on a body.