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Tech Bytes: Philips CEO: Who needs gadgets?
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Philips CEO: Who needs gadgets?

by Saleem Khan, CBC News Online

The day after six million Canadians dropped $2 billion on a range of goods with electronics high on the list seems like an ideal time to reflect on the words of Paul Zeven, CEO of Philips Electronics America, who wonders whether anyone really wants the stuff his industry makes.

In a recent opinion piece for CNet News.com, Zeven observes that his company's research found:

  • Two out of three Americans have lost interest in a technology product because it seemed too complex to set up or operate
  • Just 13 per cent of Americans believe technology products in general are easy to use
  • Only one in four people say they use all features on most new technology products.

Zeven relates his own recent brushes with the latest and some would argue greatest technology:


During a recent three-day period, I was exposed to a new robotic vacuum cleaner, a new high-definition version of TiVo, a device to stream movies from a PC to a television, new game consoles, new MP3 players and, yes, even a belt buckle that plays videos.

I can't help but wonder if consumers really want all this. Have we gone too far?


Do Zeven's comments reflect your own experience of technology or is he off the mark? Have your say in the comments below.

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Comments

Jay

Toronto

As with everything, this really depends. Once corporations sniff money in something, they'll do anything to convince people to drop their cash. UJnfortunately most seem disinterested in the genuineness of their efforts to make quality products.

Once in awhile one will create something innovative and the world will gasp in amazement. Sadly, while these minorities may have achieved amazing creative feats, it's more often than not also more amazing that they've surpassed their corporate counterparts' mediocre creative and ambivalent culture.

Then again, somehow the public continues to reward mediocre efforts regardless so maybe we really deserve what we get - like our politics.

Posted January 11, 2007 10:42 PM

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